Economic Alliance of Snohomiish County 4/16/2019 Amendment 5

City of Everett deliverables: • Provide a quarterly report on EASC's progress toward the Objective above including specific activities under each sub-category that encourage the City of Everett economy. Report should include the number of companies: o Brought through Everett with a minimum of four(4)per year; o Visited in Everett with a minimum of one (1)per month; o Helped to stay or expand within Everett with a minimum of one (1)per year; o Successfully recruited to locate to Everett with a minimum of one (1) per year. o Provided counseling through its federal small business programs, including PTAC, SBDC, SBTRC, and SCORE, EASC with a minimum of ten(10)per quarter. EASC and partners will also coordinate with the City of Everett and/or Everett Transit on one (1) contracting event per year. o Continue material support of start-up and incubator spaces currently located or aspiring to locate in the City of Everett, such as NWIRC The Lab and Soundview Innovation Center. D. Promote Strategic Assets.Launch positioning and promotion strategies designed to resonate with regional, national and international audiences. a. Develop a data-driven marketing plan that identifies and evaluates assets and is informed by customer voice. b. Collaborate with community partners to implement and continually refine our marketing plan. c. Lead and shape the Regional Economic Development Organization project. City of Everett deliverables: • Participate in a minimum of one domestic and one international trade show during the contract cycle with direct promotion of Everett and its economy. • Provide a quarterly report on EASC's progress toward the Objective above including specific activities under each sub-category that encourage the City of Everett economy. The report should include: o Data generated from marketing activities; and o On-going efforts to collaborate with Greater Seattle Partners. • Provide online marketing web presence promoting Everett's economy in both English and Mandarin. • Provide support to the city in creation of its own marketing materials including access to and permission to use EASC-generated data, artwork, and templates as needed. • Create a marketing strategy to promote PAE that includes connections to select PAE Pair Cities; • Promote the two Everett Opportunity Zones in coordination with Dan Eernissee, by exposing a minimum of four(4)prospective developers to each per year. B -3