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2. Freestanding signs must have a substantial base that is at least half as wide and thick <br /> (measured horizontally) as the sign itself. Sign bases must have an architectural treatment that <br /> incorporates materials similar to the sign and/or building. <br /> 3. Protective Islands Around Sign Base. At the time of installation, all freestanding signs shall <br /> include protective islands and curbing to prevent vehicles from hitting the sign structure and to <br /> improve the overall visual appearance of the structure. Protective islands shall be designed and <br /> constructed so as to provide protection at least three feet in all directions from the sign <br /> structure and shall be landscaped in accordance with the following standards: <br /> a. Install one square foot of landscaping at the base of the sign per one square foot of sign <br /> face. <br /> b. Landscaping shall include a decorative combination of ground cover and shrubs to provide <br /> seasonal interest in the area surrounding the sign. <br /> c. The city may reduce the landscaping requirement where the signage incorporates stone, <br /> brick, or other decorative materials. <br /> 4. Location. Freestanding signs shall not be located within the public right-of-way. <br /> 5. Identification Signs for Residential Development. Each entrance to a subdivision development <br /> or manufactured home park may have a freestanding or fence-mounted identification sign up <br /> to 24 square feet in area.The height of such signs shall not exceed four feet. <br /> B. Wall Signs. <br /> 1. Location and Design. <br /> a. Wall signs shall not cover windows, building trim, or ornamentation.This includes blank <br /> areas above canopies, areas between vertical piers or columns or blank areas on a gabled <br /> roof. <br /> b. Upper story wall signs outside the UM zone.Tenants on upper levels may include window <br /> signs or wall signs placed on the facade above the business, provided the permitted sign <br /> square footage shall be shared with the tenant below. <br /> 2. Maximum Height. Wall signs may not extend above the roof of the building. Exception: within <br /> sign categories A and B, individual letters may extend above the building parapet, soffit or eave <br /> line by a maximum of eighteen inches. There shall be no backing material or exposed/visible <br /> supports. <br /> C. Electronic Changing Message Signs. For any sign which meets the definition of electronic changing <br /> message sign, as defined in this title, the following provisions shall apply: <br /> 1. The sign category for the zone in which the sign is proposed must allow for internal illumination <br /> of signs, except as provided in subsection 8 of this section. <br /> 2. The maximum sign area for an electronic changing message center shall be as listed in Table <br /> 36- <br /> 3. Any form of technology may be used for electronic changing message signs. However, <br /> animation, movement or video imaging is prohibited. <br /> 4. Electronic changing message signs shall maintain a 2-1-2 transition frequency. "2-1-2" means a <br /> message display time of a minimum of two seconds, a transition time between messages of a <br /> maximum of one second, followed by a message display time of a minimum of two seconds <br /> with all segments of the total message to be displayed within ten seconds. Displays which scroll <br /> onto the signboard must hold for a minimum of two seconds including scrolling. <br /> 5. Brightness Limits <br /> a. Integrate automatic dimming capability that adjusts to the brightness of ambient light at all <br /> times of the day and night; <br /> 26 <br /> EMC 19.36 Signs May 2019 <br />