Pacific Northwest Quilt & Fiber Arts Museum 8/6/2019

Fully describe:the project Expand your summery p1 ph from page one to addressuch sissues as:what it ht you 10. ,40'.09;t an who will benefit d.why and how;beginning and.ending dates•of your project; and:what measures you wW apply to evaluate success. If you ars requesting funds for a spedimc poKlon of a lager project,pleas.so star 'but focus your response,on:the element for which you are requests gi fu ng assistance 7lds cattier:squires tint you to establish,+in a clear and quantifledile way, that your•project will sustain or enhan�e:one or more aspects(to•bit Identified by you)of tourism in the city of Everett. Proposals frau projects that can prove tey will generate overnight stays are preferred•• please coordhehe your-projecvs': - milestones with t e time line on page 7 of this package.Please:,..."9::!".0w.,.#*.other funding received orrequested,-,..„y"!!.•..,or project i t This request forfunds.is•to support the international Quilt&Fiber Arts Fesival to be.held in Everett, October 11 13,201 J, This event Includes: i • ` a•juried andjudged international exhibition of,quilts and fiber arts •- :.workshops and classes of ry vaing lengths,skill level requirements,and costs , • quilt and fiber arts related vendors and artisans.; .' The Pacific Ctuilt&Fiberrts Museum(QFAM -formerly tl�e.La Conner Quilt& Textile,Museum—alas presen#ed an annual Quilt Festival in'Laa Conner, VITA since I 2002.We presented our f rst Festival n Everett at the Edward 0..Hansen Conferaence 1 Center in 201$,This was a signiif'icant change in location and; although"we did not 1 reach the attendance numbers we moped for in our first year,it was still a very i successful event I 2018'Festival attendees were asked to fill put a survey over a three-day 1 event and vice got a 32.83%rresponse(compared o ani javerageresponse- l o. = 1 15.44%in past years The responseywas overwt elmingly positive ih allaareas 1111e specifically asked for feedbackon the new cation and-93.5%indicated•they read liked the new location,with tt3 9% of respondents saying they would come again and recommend_the event to ethers fiver"50 orf a sx to reit oar its aresfirst- 1 time Feat+ I attendee l I Our survey;also included very± onstt uctivesfeedbac c.. - gards to areas in i need ofi improvementand we aremur entl Pf track to resolving orminrmizing those Drees for this year's Festival l ecognizing that a will.table time to train our prior audience and gain:new attendees to theEverett facility,'we sire taking the survey feedbackvery senously and<implementing several new-activities#his,year 1 1)1Itrrle the number of ant les recl�ived in the 2018 Festival wefe err par with Gill prior yealrss, we are nuking a very aggressive"push Ivo double that thisyear The exhibit hall is so much Larger than our pnerfacility that we want to really aximiz-e e spice available to us° To that d,we have also assigned:volun ers this year to contact quiltera and fber.aitistsihioiig-hout our global communit and issue a ioeistr al invitation to enter f11e believe that increasing the exhibit size wilt result in -signifficantly higher attendance 2 This year's event committee has assigned two volunteers the task bf canvassing the=surrounding usinesses and restaurants to deter mine their hours during the festival, Whattheyo t,etc Our,goal is to create a hand-out- h that I i • information and wherre*ach is orn_a map,of the immediate vicinity-to encourage i guests to support the=local lusinesses 3 We have cleated a team of volunteers i,+l+hose sole purpose is social:redia i n arketing These individuals are well filled in lnstagratt and F icebook and:have 1 ;access to large numbers of followers Although we have utilized both of these applications in:the mast,we'have nevercreated a dedicated campaign lust for social media: We will again partner with Coward by MarriottSeattle Everett Downtown to I offer a block,of iroorris at a reduced #or the Fe at and will besing themfor•all our instructor and presenter acmrriodations, as wellas listing themuas the preferred E hotel:for students and-out-of town.visitors. 4