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• Everett Fire Department Strategic Plan—2013 <br /> Figure 10:Sources of Information <br /> •My Immediate Supervisor <br /> 11% ■Other Members ' <br /> ■The "Rumor Mill" <br /> 17% <br /> 0 Senior Leadership (i.e., <br /> Chief, Deputy Chief) <br /> 29% ■Elected Group Meeting <br /> 5% Minutes <br /> O Association/Labor <br /> Representatives <br /> ■Department newsletter ' <br /> 30% •Other <br /> Responses to this survey question continue to reflect upon the communication process within the ' <br /> department. While it is perhaps acceptable to not rely primarily upon senior leadership for information, <br /> it should be among the top sources for official information.The fact that only 5%of the respondents rely ' <br /> significantly upon senior leadership for their official information is a serious gap. Combining that gap <br /> with a heavy reliance upon "the rumor mill" as the most dominant source of information creates a <br /> potential for an organization to experience serious decline. Developing a clear, frequent and timely <br /> communication process to deliver official information must become a high priority for the organization. <br /> 1 <br /> Page 14 <br />