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nearrrz ' <br /> Everett Fire Department Strategic Plan—2013 01) <br /> Goal 1-2: Provide regular,timely,cross-cultural effective multi-modal external communication <br /> between the department and the public. <br /> Objectives: <br /> A. Schedule regular fire station open houses. Mid-term <br /> B. Assign liaisons to attend neighborhood association meetings.Short-term <br /> C. Create an outreach marketing plan about who we are and what we do. Mid-term <br /> D. Develop and implement a social media policy and practice. Mid-term I <br /> E. Develop and implement post-incident community interaction, education, and feedback.Mid-term <br /> Performance Indicators: <br /> • The EFD establishes regular and consistent contact with the citizens of Everett through multiple <br /> communication mediums. <br /> • Recognized and visible community outreach <br /> and events are posted and utilized by the -" - - <br /> community at-large. <br /> • A focused social media program is <br /> consistently utilized that reaches out to <br /> appropriate communities during identified :•,_,:, <br /> seasons and outreach campaigns. <br /> • Consistent and regular contact and <br /> communication is taking place between g <br /> local fire stations and the communities they ., <br /> serve. <br /> Outcomes: <br /> • Line and administrative staff identify and adopt and utilize multi-model external communication <br /> with the community as a department value and priority. <br /> • Increased contact between the EFD and the citizens of Everett. <br /> • Accurate and timely information flow is occurring between the EFD and the communities they serve. <br /> 1 <br /> Page 38 <br />