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a. Use. Projecting signs may be used in place of a wall sign for each facade. Exception: <br />On Hewitt Avenue, a projecting sign may be used in addition to a wall sign. <br />b. Clearance. Projecting sign shall clear sidewalk by eight feet. <br />c. Projection. It shall project not more than six feet from a building facade. <br />d. Size. It shall not be larger than twenty-four square feet in area. Exception: There shall <br />be no size limitations for designated retail streets unless otherwise noted herein. <br />e. Support. It shall be supported only with ornamental structural supports. Guy wires and <br />angle iron are prohibited. <br />f. Height. Shall not extend above the building parapet, soffit, the eave line or the roof of <br />the building. Exception: Vertically oriented neon signs may project up to twenty-five <br />percent above the roofline on Hewitt Avenue. <br />5. Special Sign District: Hewitt Avenue. The following signage/standards shall apply to Hewitt <br />Avenue, east of Grand Avenue: <br />a. Projecting signs that revolve or rotate and/or employ moving or flashing lights are <br />permitted, provided they conform to other applicable standards and do not create <br />excessive glare as determined by the city. <br />b. Signs should be highly graphic in form, expressive, and individualized. <br />c. Signs should convey the product or service offered by businesses in bold graphic form. <br />d. For one -in -a -kind graphic elements, the size limit may be increased up to twenty <br />percent, so long as the sign is oriented towards the pedestrian. <br />Is hereby amended to read as follows: <br />22.020.F. Signs. The following design standards shall supplement the citywide sign standards in <br />Chapter 36. Where there is a conflict between Chapter 36 and this section, the regulations of this <br />section shall control. <br />1. Illumination Standards. <br />a. Backlit signs with letters or graphics on a plastic sheet (can signs) are prohibited unless <br />otherwise noted. <br />b. Backlit logos under five square feet or individual backlit letters are permitted. <br />c. Neon signs and externally lit signs are encouraged. <br />2. Freestanding Signs. <br />a. Freestanding signs shall be prohibited except to identify public buildings and uses. <br />b. No more than one freestanding sign may be used for each such use. <br />c. The maximum sign area shall be forty square feet. <br />d. The maximum height for a freestanding sign shall be six feet. <br />e. The minimum setback from the front property line shall be five feet. <br />3. Wall Signs. <br />a. Use. One sign is permitted for each facade. <br />b. Size. Each facade of each business shall be allowed the larger of: <br />(1) Thirty-two square feet; or <br />(2) Up to fifteen percent of the area of the facade upon which the sign or signs are <br />to be located, up to a maximum of sixty square feet; <br />(3) Awning signs shall be considered to be wall signs for the purpose of <br />determining allowable sign area. Awning signs made of canvas, vinyl, or other <br />similar materials shall not be backlit. <br />8 <br />