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4 <br />c. Design. Wall signs shall be designed and located appropriate to the building's <br />architecture. For example, wall signs must not cover windows, building trim or <br />ornamentation. <br />d. Height. Wall signs may not extend above the building parapet, soffit, the eave line or <br />the roof of the building, or the window sill of the second story. <br />e. Mounting. Wall signs should be mounted plumb with the building, with a maximum <br />protrusion of one foot unless the sign incorporates sculptural elements or architectural <br />devices. The sign frame shall be concealed or integrated into the building's architectural <br />character in terns of forn, color, and materials. <br />4. Projecting Signs. <br />a. Use. Projecting signs may be used in place of a wall sign for each facade. Exception: <br />On Hewitt Avenue, a projecting sign may be used in addition to a wall sign. <br />b. Clearance. Projecting sign shall clear sidewalk by eight feet. <br />c. Projection. It shall project not more than six feet from a building facade. <br />d. Size. It shall not be larger than twenty-four square feet in area. Exception: There shall <br />be no size limitations for designated retail streets unless otherwise noted herein. <br />e. Support. It shall be supported only with ornamental structural supports. Guy wires and <br />angle iron are prohibited. <br />f. Height. Shall not extend above the building parapet, soffit, the eave line or the roof of <br />the building. Exception: Vertically oriented neon signs may project up to twenty-five <br />percent above the roofline on Hewitt Avenue. <br />5. Special Sign District: Hewitt Avenue. The following signage/standards shall apply to Hewitt <br />Avenue, east of Grand Avenue: <br />a. Projecting signs that revolve or rotate and/or employ moving or flashing lights are <br />permitted, provided they conform to other applicable standards and do not create <br />excessive glare as determined by the city. <br />b. Signs should be highly graphic in form, expressive, and individualized. <br />c. Signs should convey the product or service offered by businesses in bold graphic form. <br />d. For one -in -a -kind graphic elements, the size limit may be increased up to twenty <br />percent, so long as the sign is oriented towards the pedestrian. <br />6. Upper Story Wall Signage <br />a. Use. Two upper story signs (not more than one per right-of-way facade) may be <br />permitted for hotels and non-residential businesses occupying a majority of the net floor <br />area in a single building within the CBD. Such signs are in addition to other signs allowed <br />under this section. <br />b. Size. Each upper story wall sign shall not exceed one -hundred ninety (190) square feet. <br />c. Content. Upper story wall signs shall be limited to logo and/or name only. <br />d. Placement. Upper story wall signs shall be located sixty (60) feet or more above the <br />elevation of the sidewalk, but may not extend above the building parapet, soffit, the eave <br />line or the roof of the building. Signs shall be mounted so as to not obstruct any window, <br />building trim, ornamentation or other significant architectural detail. <br />e. Lighting. Upper story wall signs shall be limited to internal illumination and or halo <br />lighting effect only and shall only utilize light -emitting diode (LED) technology. <br />Electronic message center signs are prohibited. <br />9 <br />