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• Develop content for outreach materials and provide support to City staff for their graphics team <br /> to develop graphics as needed,which may include: <br /> o Notification materials <br /> o Fact sheet <br /> o Display and digital advertisements <br /> o Phase 2 mailer <br /> o Open houses/drop-in sessions display boards <br /> • Development and preparation of communications strategy and messaging materials,that may <br /> include: <br /> o Key messages,talking points and FAQ <br /> o Press release <br /> o Website and social media content and deployment strategy <br /> o Presentation, including content and needed graphics <br /> • Development, launch, and analysis of online open house <br /> • Development of online and print survey, including content,graphics, coordination for <br /> translation/transcreation services <br /> • Coordination of and support for Phase 1 public outreach activities, including: <br /> o Attendance at one open house/drop-in session, including development of event plans, <br /> meeting materials, collection and assessment of public feedback <br /> o Material and preparation support to Everett Transit staff for tabling events,workshops, <br /> rider-to-rider outreach activities,, local events,community meetings and briefings, as <br /> needed <br /> o Participation in other"Rethink Everett" planning efforts and events/activities,as needed <br /> • Development of public outreach and communications tracking system via EnviroLytical, <br /> Envirolssues' cloud-hosted,web-based, proprietary Software as a Service (SAAS) <br /> • Summarization of public outreach activities and findings via memo and .PPT for Everett Transit <br /> staff <br /> Subtask 2: Phase 2—Alternatives and Reaction(August-October) <br /> Phase 2 outreach will present alternatives to the community that seek to answer questions and <br /> contrast alternatives and collect reaction. Outreach tactics will include: <br /> • Development of Phase 2 outreach plan outlining schedule, roles and responsibilities, including <br /> detailed messaging and event plans <br /> • Management of outreach schedule <br /> • Management of public outreach and communications via EnviroLytical, including review of <br /> public feedback from outreach activities to develop and update Phase 2 materials strategy and <br /> content <br /> • Develop content for outreach materials and provide support to City staff for their graphics team <br /> to develop graphics as needed,which may include: <br /> o Notification materials <br /> o Fact sheet <br /> Page 4 of 14 <br />