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o Display and digital advertisements <br /> o Phase 3 mailer <br /> o Open houses/drop-in sessions display boards <br /> • Support City of Everett staff in updating communications strategy and messaging materials,that <br /> may include: <br /> o Development and finalization of key messages,talking points and FAQ <br /> o Development of a press release <br /> o Development of website and social media content and deployment strategy <br /> o Development of presentation, including content and needed graphics <br /> • Development, launch, and analysis of online open house <br /> • Development of online and print survey, including content,graphics, coordination for <br /> translation/transcreation services <br /> • Coordination of and support for Phase 2 public outreach activities, including: <br /> o Attendance at up to two open houses/drop-in sessions, including development of <br /> event plans, meeting materials, collection and assessment of public feedback <br /> o Material and preparation support to Everett Transit staff for tabling events, <br /> workshops, rider-to-rider outreach activities,workshops, local events,community <br /> meetings and briefings, as needed <br /> o Participation in other"Rethink Everett" planning efforts and events/activities, as <br /> needed <br /> • Summarization of public outreach activities and findings via memo and .PPT for Everett Transit <br /> staff <br /> Subtask 3: Phase 3—Report Back and Confirmation (October-November) <br /> Phase 3 outreach will report back to the community on Phase 2, report out on unanswered <br /> questions, confirm community perspective. Outreach tactics will include: <br /> • Management of public outreach and communications via EnviroLytical and review of public <br /> feedback from outreach activities <br /> • Develop content for outreach materials and provide support to City staff for their graphics team <br /> to develop graphics as needed,which may include: <br /> o Notification materials <br /> o Fact sheet <br /> o Display and digital advertisements <br /> o Phase 3 mailer <br /> o Open houses/drop-in sessions display boards <br /> • Update communications strategy and messaging materials,that may include: <br /> o Key messages, talking points and FAQ <br /> o Press release <br /> o Website and social media content and deployment strategy <br /> o Presentation, including content and needed graphics <br /> Page 5 of 14 <br />