Berk Consulting Inc. 1/5/2021 - Laserfiche WebLink

KEY AUDIENCES Based on the preliminary demographic analysis above, community engagement activities should be designed to solicit input from the following populations. We recommend a mid-project assessment of who we have heard from so gaps can be addressed in the remainder of the project. • Persons of color in general and Spanish speakers in particular, which will require translation and interpretation. • Young people and young families, perhaps associated with the Navy and Boeing. • Lower income households, who may be particularly reliant on parks and recreation programming, with less access to paid alternatives. In addition to these demographic audiences, it will be important to target participation by community members living in neighborhoods that are determined to have gaps in parks and programming. Project Brand and Materials Before beginning outreach and engagement activities, the BERK Team will collaborate with City aaa,�" staff to develop a brand to support project �� - identity. This brand will be incorporated in all materials, including agendas, templates, postcards, �°""` " fact sheets, posters, and online platforms and tools. "ls,< • Project Identity: We will develop a project logo and templates for clear project identity. • Fact Sheet/ Frequently Asked Questions (FAQ): This will include overview of information about the project, status, key issues, and options to participate. The FAQ will be posted on the project website. • Project webpage content: We will provide content for a project webpage on the City website, including project information, and educational materials depending on need. To the extent feasible, materials from community meetings will be posted for public review and input. City staff will lead website updates. • Social Media kit: We will create online an engagement kit, including suggested language for social media posts, and a selection of photos. We will provide two kits, at the needs assessment phase, and at the draft plan stage. The City will schedule and update social media posts and monitor comments. � 'I DRAFT November 2020 Everett PROS Plan Update Preliminary Outreach and Engagement Plan 11 7