Berk Consulting Inc. 1/5/2021 - Laserfiche WebLink

STRATEGIES Each of the outreach stages relies on a series of strategies including: ■ Engagement Strategy 1: Relay Model ■ Engagement Strategy 2: Statistically Valid Survey or Focus Groups ■ Engagement Strategy 3: Meeting-in-a-Box Virtual Community Listening Sessions ■ Engagement Strategy 4: Pop-up Outdoor Events or Walkshops ■ Engagement Strategy 5: Virtual Community Workshops ■ Engagement Strategy 6: Online Story Map and Questionnaires ■ Engagement Strategy 7: Legislative Process Strategies can be updated and adapted over time as we learn from results and other opportunities to achieve the objectives of outreach and engagement effort. Engagement Strategy 1 : Relay Model Overview: We propose engaging and empowering existing networks at each stage of engagement, involving them directly in a "relay" around a carefully constructed flow of information. We will work with the City's Board of Park Commissioners, Council of Neighborhoods, and other business and community groups to: ■ Hone our engagement approach and materials. ■ Promote engagement opportunities via their networks, using BERK-produced messages and communication materials. ■ Train them on gathering community members and accurately reporting the input their receive using our "meeting in a box" materials and user-friendly reporting tools. Relay "members": Board of Parks, Council of Neighborhoods, Chamber of Commerce, other Engagement with the Relay Members will take the following forms: ■ Interviews: We will plan for and conduct written or verbal interviews with the Relay Members. The purpose of these interviews is to develop a robust outreach and engagement approach and to help identify key audiences, and potential local partners. ■ Meetings: We will attend Board of Park Commissioners and Council of Neighborhood and Chamber of Commerce meetings either by phone or in person to share information by delivering a presentation, gather feedback, and coordinate Relay Member engagement by providing tools, templates, and hands-on "train the engager" sessions. Approach: Interviews will be conducted via the phone or by email. An interview script will be used to guide the conversation. Meetings will be conducted virtually, or if conditions allow, in-person. 1 The Council of Neighborhoods is made up of volunteer representatives from all active neighborhoods. It typically meets monthly. During COVID-19 this group has not met. It may be possible to engage individuals to be Relay Members in the PROS Plan effort. ' 1{ 12