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Information to be gathered from participants: <br /> • Advice and strategies for how to engage community members (including roles for Relay Members in <br /> supporting this effort). <br /> • Insights regarding how parks and recreation may be related to environmental and economic <br /> sustainability and health. <br /> • Suggestions for how to adapt engagement to be more equitable. <br /> Roles: <br /> • City: provide introductions, review draft materials, attend meetings. <br /> • BERK Team: develop draft and final materials, including tools, templates, and ongoing support for <br /> Relay Members conducting independent engagement activities. <br /> Engagement Strategy 2: Statistically Valid Survey or Focus Groups <br /> Overview: A statistically valid survey would be developed through our partner EMC Research. The <br /> survey will address issues across ages, abilities, and disabilities alike, and all members of the Everett <br /> community irrespective of socio-economic or other factors. The content will be curated to feel welcoming, <br /> easily translated, and reflective of listening to those who have not previously felt heard. Surveys, though <br /> primarily available online or as event-based polls, will see more participation when promoted across <br /> platforms as well as in print. Paper versions should always be made available for accessibility. <br /> With our proposed budget, we can conduct one statistically valid survey that would be presented at the <br /> beginning of the process as a Resident Survey focused on community needs during the Vision Stage, or <br /> as a Voter Survey to explore funding tradeoffs during the System Recommendation Stage. <br /> While not statistically valid, discussion of complex trade off issues could benefit from a focus group <br /> discussion. In lieu of the statistically valid survey, we could deploy equivalent project resources to conduct <br /> up to two Focus Groups. <br /> Either (select 1)... Or... <br /> Resident Survey Focus Groups (up to 2) <br /> Intended for broader survey on community needs. Approach to gathering qualitative data from trained <br /> Mailed Survey via full form or postcard. professional moderator. <br /> Explore in-depth opinions and perceptions of City of <br /> Sample from all residential mailing addresses. <br /> Everett's parks value. <br /> Sample is projectable to nearly all adult residents of Up to 2 hours,with 6 to 8 respondents per group. <br /> Everett, including those with lower incomes and <br /> underrepresented minorities. Conducted virtually. <br /> Voter Survey Includes: design, participant recruitment, moderation or <br /> Suited for research related to funding options. interviewing, analysis of results. <br /> Mixed mode telephone survey (including landlines and <br /> cell phones) supplemented with text messages to cell <br /> phones. <br /> 1:11' DRAFT November 2020 Everett PROS Plan Update Preliminary Outreach and Engagement Plan 13 <br />