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Subtask 1: Phase 1— Discovery and Confirmation (April -July, 2020) <br />Phase 1 outreach will confirm values inherent in the Everett Transit Long Range Plan, build a vision <br />for local and regional mobility, and discover community perspectives. Outreach tactics will include: <br />• Development of Phase 1 outreach plan that includes communications strategy, schedule, roles <br />and responsibilities, detailed messaging and event plans <br />• Management of outreach schedule <br />• Develop content for outreach materials and provide support to City staff for their graphics team <br />to develop graphics as needed, which may include: <br />o Notification materials <br />o Fact sheet mailer <br />o Poster and bus display hangers <br />o Project overview presentation <br />o Display and digital advertisements <br />o Online open house materials and graphics <br />• Development and preparation of communications strategy and messaging materials, that may <br />include: <br />o Key messages, talking points and FAQ <br />o Press release <br />o Website and social media content and deployment strategy <br />o Presentation, including content and needed graphics <br />• Development, launch, and analysis of online open house <br />• Development of online survey, including content, graphics, coordination for <br />translation/transcreation services <br />• Coordination of and support for Phase 1 public outreach activities, including: <br />o Virtual event and meeting planning, collection and assessment of public feedback <br />o Material and preparation support to Everett Transit staff for virtual events and outreach <br />activities, including livestream public meetings, material distribution, and virtual <br />meetings and briefings <br />o Participation in other "Rethink Everett" planning efforts and events/activities, as needed <br />• Development of public outreach and communications tracking system via EnviroLytical, <br />Envirolssues' cloud -hosted, web -based, proprietary Software as a Service (SAAS) <br />• Summarization of public outreach activities and findings via Phase 1 report and .PPT for Everett <br />Transit staff <br />Subtask 2: Phase 2a —Engagement and Outreach Planning - Alternatives and Reaction (November - <br />January 2021) <br />Page 6 of 17 <br />