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The first subphase of Phase 2 outreach includes planning and preparation for presentation to <br /> Council and community outreach to share alternatives analysis.This subphase (2a) prepares <br /> objective and accessible information about the alternatives to the community.Activity in Phase 2a <br /> includes: <br /> • Development of Phase 2 outreach plan outlining schedule, tools/tactics, roles and <br /> responsibilities, including: <br /> o Public and key stakeholder engagement strategy <br /> o Online open house and survey plan <br /> • Development of updated key messages,talking points and FAQ <br /> • Coordination with Everett Transit, City of Everett and Prime to develop content for digital and <br /> print outreach materials,which may include: <br /> o Fact sheet, poster and project mailer <br /> o Presentation <br /> o Bus hangers <br /> o Updated online open house content and survey <br /> o Website and social media content <br /> • Support City of Everett staff in updating communications strategy and messaging materials,that <br /> may include: <br /> o Development and finalization of key messages,talking points and FAQ <br /> o Development of a press release <br /> o Website and social media content and deployment strategy <br /> • Development, launch, ongoing maintenance and analysis of updated online open house <br /> • Development of online survey, including content,graphics, coordination for <br /> translation/transcreation services (may include development of printable survey) <br /> • Advising and support for public outreach activities. <br /> • Preparation of public outreach and communications via EnviroLytical, including review of public <br /> feedback from outreach activities and online open house survey <br /> • Preparation support for Everett Transit and City of Everett staff to report out on outreach <br /> activities and findings <br /> • Summarization of public outreach activities and findings via a public report and presentation for <br /> Everett Transit and City of Everett staff <br /> Subtask 2: Phase 2b—Engagement and Outreach Implementation -Alternatives and Reaction <br /> (February - March 2021) <br /> The second subphase of Phase 2 will include implementation of public outreach and engagement <br /> activities planned in Phase 2a. Activities in this phase include: <br /> • Launch of online open house and survey <br /> • Support and advising for implementation of outreach and engagement activities <br /> • Management of public outreach and communications conducted by ET/CoE via EnviroLytical, <br /> Page 7 of 17 <br />