Snohomish County Tourism Promotion Area 7/2/2021

METHODS TO PROJECT THE OVERNIGHT FIGURES: Reservation on the ferry requires the sharing of zip code information. We believe that at least half of Jetty Island visitors who come from 50+ miles away or more will stay in overnight accommodations. METHODS TO REPORT ON OVERNIGHT CLAIMS: A survey could be developed and sent to visitors after their Jetty Island experience that asked where they stayed before or after their visit. PROMOTION AND MARKETING PLAN In 2021, promotions and marketing are being spearheaded on the Visit Everett website, in partnership with the Port of Everett and Snohomish County. Additionally, Jetty Island features prominently as one of the best tourist attractions in the Pacific Northwest: Yelp, Trip Advisor, Wikipedia, Sunset Magazine, 1889, and on the Snohomish County Tourism and Port of Everett websites. Family oriented websites such as Parent Map wrote an article on the island in July of 2018. Adventurer websites such as Roadtrippers and the Washington Trail Association encourage those looking for an outdoor adventure to visit. Local newspapers such as the Seattle Times and Everett Herald have featured the Jetty Island experience in their local sections over the years. King 5 featured Jetty Island and the City of Everett in their "Best of the Burbs" segment and Jetty Island has its own Wikipedia page! All of the above media attention brings visitors from around the region and the country to visit Jetty Island.