Snohomish County Tourism Promotion Area 7/2/2021

PLAN TO DO: Programming will include daily guided nature walks with a Park Ranger, campfires with smores every Saturday night, arts & craft events every Saturday and Sunday, beach clean-up events, sandcastle contests, and educational classes with Beach Watchers and Sound Salmon Solutions. While the sand and surf are plenty to attract visitors to Jetty Island, we believe the unique programming once they are on the island will truly make their experience one to be remembered for a lifetime. TANGIBLE BENEFITS TO THE COMMUNITY: The City of Everett contracts with Argosy Cruise Lines to provide ferry service from the Port of Everett to Jetty Island. In 2019, the Queens Launch transported 30,025 people to and from Jetty Island. Many of these visitors patronize shops, restaurants, and hotels throughout the city,with over 1,000 visitors traveling from over 50+ miles to enjoy this gem. During the busiest times of summer, the Queens Launch makes four trips an hour to and from the island and is the only means of access for people who do not own their own watercraft. Everett Parks is partnering with Snohomish County to provide over 300 free passes for low income county residents who qualify. We believe that Jetty Island should be experienced by all. INTANGIBLE BENEFITS TO COMMUNITY: Summers on Jetty Island are a Snohomish County tradition, signaling the beginning of summer and offering access to the warmest waters north of California in a pristine nature preserve. Jetty Island has become a destination for kite boarders, stand up paddleboard enthusiasts, kayakers and families who want to enjoy a day at the beach. Kite boarders from around the region come to the island to learn, practice, and compete. This island paradise draws visitors of all kinds, from adventurers to families. VISITOR IMPACT: In 2019, the Queens Launch transported 30,025 people to and from Jetty Island. Many of these visitors patronize shops, restaurants, and hotels throughout the city, with over 1,000 visitors traveling from over 50+ miles to enjoy this gem. EVALUATE PROJECT SUCCESS: A truly successful season for us would mean that everyone who wants to experience Jetty Island gets to, and everyone who visits has a fun and safe experience. The new reservation software will also help us collect even more data about where our visitors are coming from, which will help us make estimates on hotel stays. WILL PROJECT TAKE PLACE WITHOUT TPA ASSISTANCE: Yes.