Laserfiche WebLink
Exhibit A, Attachment A-1: Public & Stakeholder Engagement and Community <br /> Outreach <br /> City of Everett - California Street Bike/Ped Project <br /> Overview <br /> This scope of work supports the City of Everett and the Transpo team in engaging the community in <br /> developing, evaluating, and refining bike path connections on or near California Street between <br /> Broadway and US 2.The outreach and engagement for this project are intended to educate stakeholders <br /> and the public on the project and welcome feedback from all stakeholders to assist in decision-making. <br /> In addition to materials developed to support this project,the outreach will be summarized in a pre- <br /> draft, draft and final appendix to the project documentation.The outreach summary will include <br /> attachments and summaries of outreach efforts such as mailing lists, sample graphics and surveys, and <br /> public comments. <br /> Task 1—Engagement Launch. Our team will develop an engagement plan for the project to initiate our <br /> engagement strategies and align with City outreach efforts and channels. This plan will include <br /> assessing stakeholders, review viable engagement strategies,define an outreach calendar/schedule, and <br /> confirm roles and responsibilities between consultant and City staff. It will provide a project branding <br /> kit, an initial draft of a briefing kit/PowerPoint presentation, a draft press release related to the project, <br /> and the initial draft of a project landing page housed on the City website.The branding kit will include <br /> jpg and png versions of up to 5 graphic elements, including logo and title.This landing page will provide <br /> a link to join a mailing list to receive project updates.The consultant will maintain a secure project <br /> mailing list for the project's duration and work with the City to send project updates from a City <br /> address.The consultant will also maintain a list of outreach activities for the final project document. <br /> These materials are anticipated to go through one round of review and revision for use on the project. <br /> Consultant Deliverables: <br /> • Draft and final engagement strategy <br /> • Procured project mailing list <br /> • Branding kit <br /> Task 2—Concept Development Phase Specific outreach.After confirming an engagement strategy,our <br /> team will support outreach to promote the project with key stakeholders using a briefing kit to describe <br /> the project goals/vision, potential solutions, and opportunities for providing feedback. It is assumed that <br /> this phase of concept development will occur during some level of COVID health restrictions that limits <br /> outreach to virtual engagement. An initial listing of stakeholders is provided in Table 1 below. The <br /> briefing kit will reflect the project branding elements.The briefing kit will be used for briefings at regular <br /> meetings of key stakeholders such as boards and commissions and at stakeholder interviews with key <br /> corridor stakeholders, including businesses, community organizations, and neighbors.The briefing kit <br /> will be updated with the project goals/vision and initial range of solutions as they evolve. It is assumed <br /> that City staff will conduct most briefings and provide feedback to the project team to track comments <br /> and outreach.The consultant team will develop an online open house that will be sustained throughout <br /> the project.This online open house will include a mailing list sign-up and be linked to the City landing <br /> page. It will include basic information from the project,specifically the project goal/purpose and an <br /> Acutanza STS 4/02/2021 <br />