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PROJECT PROPOSAL <br />A. Proposed Project Description <br />The Everett Police Department is excited to provide the Washington State Criminal Justice <br />Training Commission with a multi -faceted proposal that will help us achieve our goal of having a <br />police department that reflects the diverse demographics of the community we serve. Program <br />social media identifiers are #WeAreEPD and #BeEPDtoo. Total project cost is estimated at <br />$60,000.00 for the production and implementation of multi -media development, marketing <br />contract, recruiting travel expenses, recruitment training and testing fees to be provided for <br />underrepresented applicants. <br />The program is intentionally designed to work on parallel tracks to bolster our recruiting efforts <br />to attract and retain dynamic and diverse candidates to serve as police officers in our <br />everchanging city. <br />If grant funding is awarded, we will immediately begin developing and implementing a multi- <br />media strategy bringing our #WeAreEPD and #BeEPDtoo programs to under -represented <br />audiences in western Washington, surrounding communities and on a national level. We will be <br />developing a series of videos, digital streaming advertisements and printed materials, that will be <br />strategically displayed where they would be seen by our target demographic. <br />The videos will vary in length and highlight the stories of our officers from diverse backgrounds <br />who broke stereotypical barriers and have successful careers as Everett Police Officers. We will <br />also create a video "conversation" for use in recruiting and educating community members about <br />the Everett Police Department and its officers. Conceptually these conversations would include <br />officers of various experience levels, backgrounds, and interests as they discuss commonalities — <br />