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Problem and Opportunity Statement/ Project Overview <br /> The main causes of serious injury and fatality collisions on Washington's roadways are driver impairment <br /> through drug and/or alcohol use, and distracted driving. Motorcyclists also represent a high number of <br /> injured and killed as a result of unsafe and poorly trained riders and the challenges vehicle drivers face in <br /> observing motorcycles on the road. <br /> This project will fund locally coordinated high visibility enforcement mobilizations for distracted driving and <br /> motorcycle safety. Selected regions will also be given funding for Impaired Driving HVE. Overtime patrols will be <br /> organized by local Target Zero Managers (TZMs) &the statewide Law Enforcement Liaison networks and their local <br /> Target Zero Task Force.These patrols will also be coordinated with the Washington State Patrol (WSP).Target Zero <br /> Managers will establish or strengthen relationships with key WSP district personnel to improve interagency <br /> coordination. <br /> Goal <br /> Prevent traffic crashes to reduce traffic related deaths and serious injuries through active, visible, <br /> consistent, and targeted traffic law enforcement. <br /> Strategy <br /> Prevent drivers from engaging in high-risk behaviors by increasing their perception of the risk of receiving a <br /> citation through high visibility enforcement campaigns (HVE). <br /> HVE Campaigns influence driver behavior by creating the perception that there is an increased risk of <br /> engaging in risky driving behaviors.This perception is achieved through 1) an increase in media messages <br /> about upcoming emphasis periods so that the targeted drivers know when the patrols will occur and what <br /> will be enforced and 2) drivers have the perception of increased enforcement because they can see a <br /> significant and noticeable increase in law enforcement presence (officers pulling cars over) that reinforces <br /> the media messages they received and influences them to modify their driving behavior. <br /> Objectives and Requirements for All High Visibility Patrols <br /> 1. SUB-RECIPIENT will participate in their task force to plan and execute HVE events. The SUB- <br /> RECIPIENT in cooperation with the local task force will: <br /> a. Conduct robust planning for each HVE event. WTSC recommends creating an operational plan <br /> developed by the local traffic safety task force for each HVE event that includes: <br /> i. Goals for the event—For example, what behaviors is the event intended to influence? <br /> ii. Summary of participating law enforcement agencies, target violations, and target <br /> locations. <br /> iii. Summary of the public outreach that will be done to promote the event so that <br /> drivers in the targeted locations are forewarned and can anticipate it. <br /> iv. Use data and information such as crash data, anecdotes of near misses, and <br /> professional judgement to pick target locations where the patrols will occur. <br />