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7 <br /> <br /> <br />4.3 LANDOWNER OUTREACH PLAN & MATERIALS <br />Based on the results of the survey implemented in Task 4.2, an incentive-based program and <br />communication plan will be developed by the coalition partners that breaks down the design campaign <br />elements, logistics of recruitment and planting, roles, responsibilities and timeline, key messaging and <br />details of workshop components. The plan will be consistent with the WDFW Riparian Ecosystems, <br />Volume 2: Management Recommendations. A portfolio of education and outreach materials will be <br />developed in partnership with City and SCD staff that includes all produced education pieces, participant <br />evaluation/feedback form, translated materials, and engagement and education strategies (postcards, <br />tree planting guide, etc.). The City will take lead on development of communication plan. SCD has a <br />wealth of experience and existing outreach materials that will assist in completing the following tasks: <br />• Homeowner packet (on-site permission letter, maintenance agreement, participation feedback form). <br />• Training module for staff who might canvas in selected neighborhoods. <br /> <br /> <br />Deliverable <br />Number <br />Deliverable Target Completion Date <br />4.1d Advisory group meeting agendas, attendance, copies <br />of presentations, meeting notes <br />Annually on April 10 <br />Annually on July 10 <br />Annually on October 10 <br />Annually on January 10 <br />4.2a Landowner survey and stakeholder questionnaire October 10, 2024 <br />4.3b Draft outreach materials January 10, 2025 <br />4.3c Final outreach materials April 10, 2025 <br />4.3d Homeowner packet April 10, 2025 <br />4.3e Training module April 10, 2025 <br /> <br />TOTAL ESTIMATED COST FOR TASK 4: $ 6,638 <br /> <br />TASK 5. Implementation <br />The coalition partners will implement an incentive-based, behavior change campaign using a social <br />marketing framework, developed through formative research in task 4 that identified drivers of decisions <br />and the needs of the target audience. The task team will create a detailed campaign program plan that <br />addresses the educational and behavior change priorities set forth from the research phase. They will <br />recruit and work with interested private property owners. Implementation will include site visits, stream <br />workshops, developing riparian planting plans, establishing landowner agreements, purchasing native <br />trees and shrubs/vegetation, site preparation, plant installation documentation, and any additional <br />assistance. Translated education outreach materials and guides will be used, as needed. <br /> <br />5.1 LANDOWNER OUTREACH <br />Using the marketing and educational materials developed in task 4, launch the outreach and education <br />campaign to include workshops, mailers, and other outreach tactics to outreach to riparian management <br />zone property owners/managers. Site visits will be conducted to provide technical assistance and follow up <br />with technical assistance letters and development of riparian planting plans. Collaborate with willing