Snohomish Conservation District 2/14/2024

1 Exhibit A Scope of Work and Budget Snohomish Conservation District (the District) will provide support to the City of Everett (the City) to implement almost all aspects of the Regreen Everett Behavior Change Campaign, for the entire performance period, commencing on 8/1/2023 and terminating 6/30/2027. The target completion dates listed in tables below are from the original Scope of Work from the WDFW contract #: 23-23154 therefore some flexibility is allowable through the pass-through entity (the City) and their coalition partner (the District) in the execution of these tasks. GOALS & MEASURABLE OBJECTIVES The goal of this project is to incorporate social marketing principles to strategically address local stream water quality degradation and elevate the wellbeing of its residents living in high-growth areas by pinpointing opportunities where property owners can restore riparian areas. The key objective is to design a campaign that addresses the motivations and barriers this audience may have to implementing habitat protection on their property. Once the pilot campaign is executed, the effectiveness of the incentive-based pilot will be evaluated and then modified with the goal of increasing participation the following year. This secondary effort will enhance the campaign's reach by not only retaining previous successful campaign elements but amplifying the momentum from word-of-mouth and neighborhood visibility of the pilot campaign. This will improve the likelihood of contiguous tree canopy and vegetation along multiple, clustered properties in riparian areas of North and Swamp creek. The desired outputs for this campaign include: • A successful pilot campaign that identifies and addresses at least some of the barriers and motivators to property owners installing and planting trees on their properties. • Amplified participation in the second year of the campaign to increase clustering of riparian buffering. • Increased vegetation in North and Swamp creek riparian management zone. • Expanded tree canopy and riparian forest cover in local urban streams. The desired outcomes for this campaign include: • Increased awareness of local water quality concerns. • Increased government engagement in overburdened communities. • Improved community engagement with local water quality issues. • Increased watershed resilience to impacts from climate change including stream flow and water temperature. TASKS & DELIVERABLES TASK 1. Project Development This task must be completed before initiating any other work under this subaward. The city will take lead on Task 1 with input and support from the District. Work completed on other tasks prior to completion of Task 1 may be ineligible for reimbursement.