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AGREEMENT <br />1.DEFINITIONS <br />Certain capitalized terms, not otherwise defined herein, have the meanings set forth or cross- <br />referenced in this Section 1. <br />1.1 “Agreement” means this Master Services Agreement, the order form (to which this Master <br />Services Agreement is attached), and any document therein incorporated by reference in section <br />11.4. <br />1.2 “Anonymized Data” means Customer Data permanently stripped of identifying details and <br />any potential personally identifiable information, by commercially available standards which <br />irreversibly alters data in such a way that a data subject (i.e., individual person or entity) can no <br />longer be identified directly or indirectly. <br />1.3 “Authorized End User(s)” means any individual employees, agents, or contractors of <br />Customer accessing or using the Services, under the rights granted to Customer pursuant to this <br />Agreement. <br />1.4 “Customer Data” means the data, media, and content provided by Customer through the <br />Services. For the avoidance of doubt, the Customer Data will include the Footage. <br />1.5. “Customer Hardware” means the third-party camera owned or provided by Customer and <br />any other physical elements that interact with the Embedded Software and the Web Interface to <br />provide the Services. <br />1.6 “Effective Date” means the date this Agreement is mutually executed by signatures on the <br />order form by both Parties. <br />1.7 “Embedded Software” means the Flock proprietary software and/or firmware integrated with <br />or installed on the Flock Hardware or Customer Hardware. <br />1.8 “Flock Hardware” means the Flock device(s), which may include the pole, clamps, solar <br />panel, installation components, and any other physical elements that interact with the Embedded <br />Software and the Web Interface, to provide the Flock Services as specifically set forth in the <br />applicable Order Form. <br />1.9 “Flock IP” means the Services, the Embedded Software, and any intellectual property or <br />proprietary information therein or otherwise provided to Customer and/or its Authorized End <br />Users. Flock IP does not include Footage (as defined below).