Black Forest Mushrooms 10/17/2024

Category 2: For official use only / disclosure permissible by law. Scope of Work Black Forest Mushrooms City of Everett Tourism Promotion Campaign 1.Project Description Black Forest Mushrooms will execute a tourism promotion program in partnership with the City of Everett, focusing on increasing Everett's visibility as a culinary tourism destination. The campaign aims to attract local day-trippers and overnight visitors by leveraging Everett’s culinary strengths and fostering collaborations with local businesses. The initiative is designed to increase foot traffic, boost brand recognition, and enhance overall engagement with the city’s tourism offerings. Key components of the promotion include: •Digital Marketing Campaigns: Targeted advertisements on social media, search engines, and tourism-related platforms. •Collaborative Business Partnerships: Coordinated promotions with Everett-based culinary businesses, such as restaurants, markets, and food producers. •Public Relations: Strategic placements in culinary and travel publications to highlight Everett’s appeal as a food destination. •Visit Everett Collateral Distribution: Distribution of Visit Everett travel guides and other marketing materials at Pike Place Market, seasonal farmers markets, and Black Forest Mushrooms stores. 2.Project Goals The campaign has the following goals: •Raise awareness of Everett as a destination for culinary tourism. •Foster brand partnerships between the City of Everett’s tourism brand, Visit Everett and local businesses. •Increase engagement and visitation from both local audiences and tourists. •Strengthen Everett’s brand as a sustainable and vibrant tourism destination. 3.Deliverables The following deliverables will be provided as part of this campaign: •One-Year Marketing Campaign Plan: A strategic plan developed in partnership with Visit Everett staff. •Social Media Campaign: Targeted campaigns on social media platforms to highlight Visit Everett and promote Everett as a culinary destination. •Collaborative Marketing: Cross-promotional content between Black Forest Mushrooms and Visit Everett. •Media Relations: Black Forest Mushrooms will promote Everett’s culinary scene in interactions with lifestyle and news media outlets, while highlighting Visit Everett. •Distribution of Visit Everett Guides: Guides and marketing materials will be distributed at Pike Place Market, seasonal farmers markets, and Black Forest Mushroom’s retail stores. •Quarterly Reports: Progress reports on key metrics, including reach, engagement, and the overall impact on tourism.