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8 | P a g e33 Inverness Center Parkway | Birmingham, AL 35242 <br />Tel: (856) 764-7163 <br />www.jjkane.com <br />JJ Kane Auctions Response to City of Everett <br />RFP #2024-007 – Vehicle and Equipment Auction Services <br />Marketing Strategy: JJ Kane will market your item(s) to target audiences across the country. We <br />can list and advertise items up to 30 days in advance of the auction. We provide a modern <br />marketing strategy for each specific auction, based on the inventory and location of the assets. <br />Digital advertising is a core component, and our Team is certified by Google in Google Analytics, <br />to help ensure we are effective at conducting, monitoring, and evaluating our digital advertising <br />campaigns. JJ Kane’s national buyer database has been expanding for nearly three decades. We <br />provide our sellers access to a large pool of buyers, from coast to coast, and we are constantly <br />improving our ability to connect our sellers with more new buyers. Facets of overall advertising <br />include: <br />Custom Landing Page. We can create a custom landing page to host only your items. This <br />landing page can be shared on your website and social media channels (Facebook, <br />Instagram, LinkedIn, Twitter) for extra promotion of your items to potential buyers. <br />Example of a seller-specific landing page: https://www.jjkane.com/promotions/asplundh- <br />surplus-equipment-vehicle-auction/ <br />Digital advertising is the core of our marketing campaigns. One of the most important <br />efforts we leverage is listing all auction inventory on our own website as well as many <br />other third-party sites. Auction inventory appears across a wide range of used vehicle and <br />equipment websites such as: <br />Commercial Truck Trader <br />Construction Equipment Guide <br />Equipment Trader Online <br />Machinio <br />Feature equipment in monthly <br />Construction Equipment Guide <br />newsletter <br />My Little Salesman <br />Proxibid <br />Rock & Dirt <br />Feature equipment on our website <br />home page <br />SEM (Search Engine Marketing) is a pay-per-click format, (ex. Google AdWords) where <br />specific assets (ex. Used Bucket Truck for Sale) and combinations of words work to attract <br />buyers to find JJ Kane sales via web searches. <br />Docusign Envelope ID: 233B69CB-382C-43C4-8A3F-D27ECD09D4CC