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9 | P a g e33 Inverness Center Parkway | Birmingham, AL 35242 <br />Tel: (856) 764-7163 <br />www.jjkane.com <br />JJ Kane Auctions Response to City of Everett <br />RFP #2024-007 – Vehicle and Equipment Auction Services <br />SEO (Search Engine Optimization) is where a website’s content is presented in a way to <br />organically improve search results. JJ Kane auctions will frequently appear in results when <br />internet shoppers use search engines looking for items similar to those being sold in <br />nearby JJ Kane auctions. Many of our marketing and information technology team <br />members were formally trained by the nation’s leading SEO education agency. <br />Email / MMS (Multimedia Messaging Service) marketing is strategically employed to <br />connect specific groups of buyers with items relevant to their needs. We communicate <br />with our database of over 100,000 opted-in contacts through promotional emails. <br />Segmented emails promote inventory-specific assets to past consumers, utility equipment <br />buyers, and to buyers of construction & specialty equipment. Sending tailored content to <br />our audience has resulted in increased attendance and repeat business. We show buyers <br />the precise kinds of inventory that interests them. Our emails are mobile-responsive, <br />which means they look great on both desktop computers as well as mobile devices. <br />Auction Preview: sent one week or up to 10 days prior to auction close date. <br />Auction Reminder: sent one day prior to auction close date. <br />Promotional emails are personalized using dynamic content based on industry. <br />We send out weekly MMS messages promoting upcoming auctions. <br />MMS messages are personalized using dynamic content based on industry. <br />Social Media (Facebook, LinkedIn, Instagram, and YouTube) is a critical marketing and <br />communication tool. JJ Kane aggressively leverages these channels to connect with buyers <br />who want what our consignors are selling. We run Facebook and Instagram ads before <br />every auction using look-a-like audiences based on the top 1% of website traffic and <br />previous ad clicks. We also feature products and auctions in our daily organic social media <br />posts. We greatly value and are emphasizing our Social Media presence <br />279,000+ likes on Facebook (JJ Kane) <br />338,000+ likes on Facebook (Altec) <br />1,700+ followers on LinkedIn (JJ Kane) <br />37,000+ followers on LinkedIn (Altec) <br />Docusign Envelope ID: 233B69CB-382C-43C4-8A3F-D27ECD09D4CC