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<br /> <br />SECTION 2 – SCOPE OF WORK <br /> <br />2.1 INTENT SUMMARY <br />The City of Everett, Everett Transit (“City” or “ET”), is seeking proposals from companies to administer and <br />conduct the daily functions associated with interior and exterior transit advertising on its vehicles. <br />Currently, this includes 49 owned fixed-route buses and 26 owned paratransit vehicles. <br />As with all public transit fleet vehicles are replaced on a regular schedule. During the term of this contract, <br />buses will be replaced, and advertising for the new vehicles is expected unless otherwise directed by the <br />transit department. <br />2.2 BACKGROUND <br />Everett Transit is a department within the city of Everett that provides transit service throughout the <br />greater city of Everett area, approximately 32 square miles. Everett Transit serves a population of over <br />112,000 and has over 2 million passenger boardings per year. Everett Transit service connects with <br />multiple neighboring transit agencies, including Community Transit, Sound Transit, Island Transit, Skagit <br />Transit, as well as services offering travel beyond the Puget Sound region, such as Amtrak and Greyhound. <br />2.3 TRANSIT ADVERTISING PROGRAM AND ADMINISTRATION <br />A. The transit advertising program aims to maximize the entity's advertising revenue stream potential <br />while maintaining its brand identity and riders' recognition of its route service. <br />B. The Supplier must assume full responsibility for the daily administration of Everett Transit’s <br />Advertising Program. This includes, but is not limited to, promotion, solicitation, sales, posting of <br />advertising displays, accounting, billing, and collections. <br />C. Everett Transit may designate an employee as its “Project Manager” to be the primary contact of the <br />Supplier. Reports and data required to be provided by the Supplier must be delivered to the Project <br />Manager. Questions by the Supplier regarding the interpretation of the contract's terms, provisions, <br />and requirements must be addressed to the Procurement Professional. <br />2.4 FLEET ADVERTISEMENT CATEGORIES <br />Advertising space will be made available in the general size categories described below. Appendix A <br />identifies the current fleet available for advertising. <br />A. Bus advertising space <br />A wide range of direct application displays are permitted on Everett Transit fixed-route buses and <br />paratransit vehicles. Advertisement spaces may include the following: <br />1. “King” posters measuring 30” x 144”. <br />2. “Kong” posters measuring 42” x 19’, though sizes may vary slightly by bus series. <br />3. “Queen” posters measuring 30” x 88”. <br />4. “Super Tail” posters measuring 3’ x 7’, though sizes may vary slightly by bus series. <br />5. “Tail” posters measuring 21” x 72”. <br />Exhibit C to Services Agreement