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<br /> <br />FORM 4 .03 QUESTIONNAIRE <br />Suppliers must complete this “Questionnaire,” providing the information in the same order <br />requested below. In their narrative, suppliers may emphasize any areas of their proposal that <br />they believe exceed our requirements. <br />1. Qualifications and Relevant Experience <br />A. Briefly describe your company, including transit advertising sales experience and all types of <br />services offered, the year founded, and a description of the firm’s national, regional, or local <br />organization or network, including the number, size, and location of offices and the number of <br />employees at each office. <br />B. Describe the qualifications of your company, its business experience, and achievements. <br />C. What characteristics most distinguish your organization from your competitors? <br />D. If awarded this contract, how many people are you proposing to be the account manager(s)? <br />What is their experience with this work and other aspects pertinent to this project? What are <br />their years of experience, years in the industry, years with the firm, etc.? <br />E. Describe your company’s administrative and financial systems in place to create billings, collect <br />revenues, compile reports, and transfer its monthly revenue share to Everett Transit in a timely <br />manner. <br />F. Describe how your company will perform operational functions, including controlling and <br />tracking advertising space inventory and ads and storing, posting, and removing ads. <br />G. Does your company intend to subcontract any portion of this contract? If so, please provide the <br />following: name of the firm(s), the percentage of work to be performed by each subcontractor, <br />and a description of the nature of work performed by each. <br />2. Technical Capability, Approach, and Capacity <br />A. Describe how Everett Transit will benefit from your proposed approach to help us achieve and <br />maintain our long-term goal of generating more revenue for the agency. <br />B. Describe how your company will implement a strategy to maximize local and national sales. <br />C. Describe how your firm seeks or ensures a balanced advertising opportunity for national, <br />regional, and local advertisers throughout the year. Include in your explanation how your firm <br />makes local, regional, non-profit, and government advertisers aware of ongoing opportunities to <br />advertise on the Everett Transit fleet. <br />D. Describe how your company will perform operational functions, including controlling and <br />tracking advertising space inventory and ads, and storing, posting, and removing ads. <br />E. Include your company’s plans and procedures for transitioning from the current Supplier, as well <br />as a plan for transitioning to a subsequent Supplier after the contract ends. Include in your <br />response the period of time necessary to have a full ad sales operation in place to sell, contract, <br />and begin installation of advertising on the Everett Transit fleet. <br />Exhibit C to Services Agreement