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Section H: Building Type Character and Quality Character and Quality In addition to the general standards laid out in Building Design, each building type will strive to express its unique character and quality through the guidelines covered in this section. Buildings should reflect design themes of their District and their building type characteristics. The following guidelines cover some of the elements that will help to define a building's character as it will be customized for Waterfront Place Central. Some guidelines are more qualitative than quantitative to allow designers flexibility for creative solutions. Focus is on expressing a building's character through the key elements of that building type. Ground floor relationship to the street and the building's main entry is very important. Materials and details are also very important elements expressing a building's unique qualities. Marine-Related Retail This building typology includes retail related to the sale of boats and boat related products. Located both in the Craftsman District, Fisherman's Harbor District and the marina areas, these retail buildings will have a character that reflects the maritime environment. This character will be expressed through maritime inspired forms, materials, and details. Key design components include the following: • Marine-Related Retail should have clean visual lines and a strong presence at the ground floor that visually ties to the marina or to the working maritime businesses of the Craftsman District. • Marine-Related Retail may express its character through windows that use narrow dimensioned steel mullions and grid frames reminiscent of Deco or Bauhaus architecture, or perhaps cruise ships of that time period. • Top treatments of marine retail buildings can be relatively simple without a lot of decorative detailing. Exposed pitched roofs, if used, can include eaves that could create a prominent edge when viewed from ground level against the sky. • Relating to the boat aesthetic, details should express materials and their structural connections. Detailing should be revealed in marine retail buildings and should emphasize efficiency and logic in the connections between materials. • Materials — Exteriors of Marine-Related Retail buildings should be constructed of materials that tie into a working maritime environment. These materials should express durability and utility, and in all cases should consider the effects of the marine climate within which they are located. Dominant materials include steel, aluminum, zinc, ground face block or well finished concrete or similar materials. Materials for detail treatments should include steel, aluminum,wood, zinc or similar. Maritime Related Office Office use related to maritime businesses may, in most cases, be consolidated within light industrial and retail commercial buildings. If independent office buildings are developed in the Craftsman District, they should follow these guidelines, but buildings with offices as a secondary 2014 Waterfront Place Central Supplemental Design Guidelines - 100-