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B. Creative Graphic Sign <br /> STANDARDS AND GUIDELINES FOR THE EVERH STATION AREA Sign Design <br /> CREATIVE GRAPHIC SiGN <br /> INTENT <br /> To encourage interesting,creative and unique approaches to the <br /> design of signs. <br /> — <br /> GUIDELINES <br /> ° <br /> 4 ni2:11111111%. 1. Signs should be highly graphic in form,expressive and <br /> individualized <br /> 2. Signs should convey the product or service offered by the <br /> business in a hold,graphic form. <br /> unique prprecting signs 3. Projecting signs,supported by ornamental brackets and <br /> oriented to pedestrians are strongly encouraged. <br /> 4. If projecting signs or wall signs incorporate one-of-a-kind <br /> graphic elements,the size otherwise allowed by code may <br /> be increased by 20%,so long as the sign is oriented to <br /> pedestrians. <br /> expmsci 1g the <br /> product integrated • <br /> •.• <br /> with graphic-foml <br /> wren station Area orNign Guidelines <br /> 65 <br />