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DESIGN CONCEPT <br /> Most relevant to this streetscape plan are the important street improvements that are <br /> recommended to: <br /> • Provide a pleasing entry into downtown. For example, streetscape improvements on <br /> Broadway, Pacific Avenue, Everett Avenue, and Marine View Drive can greatly improve a <br /> visitor's first impression of the city center and direct them along preferred corridors. <br /> • Increase pedestrian quality and activity. Recent improvements to Colby and Hewitt <br /> Avenues is proof of this effect. <br /> • Encourage residential neighborhood development. Streetscapes on Rucker Avenue are <br /> necessary if that street will support the planned mixed-use residential area. <br /> • Connect key civic facilities. Improved pedestrian connections to government offices, the <br /> Performing Arts Center, the Everett Events Center, the library, and other activity centers will <br /> enhance the use of these facilities. <br /> • Enhance downtown's visual character. Downtown includes some older, historic areas as <br /> well as some emerging new districts, and streetscapes in those areas can add to a <br /> distinctive identity. <br /> • Encourage development. Streetscape improvements are a proven way to provide an <br /> impetus for new development. <br /> • Provide for better multimodal transportation. Bicycle lanes on Hoyt Avenue and, <br /> perhaps, California Avenue will link to citywide routes. Streetscape improvements are <br /> designed to be compatible with, if not encourage, expanded transit service. <br /> The comprehensive strategy for streetscape improvements is summarized in Figure 11. <br /> As Figure 11 indicates, most street segments are classified into four types: Retail Streets, <br /> Connector Streets, Gateway Streets, and Local Circulation Streets (shown with no color <br /> indicated). <br /> Retail Streets are those where pedestrian-oriented businesses are expected to locate. The <br /> recommended zoning code provisions require that ground floors along Retail Streets be <br /> occupied by pedestrian-oriented non-residential uses, and the design standards direct new <br /> buildings to include "transparent" ground floor facades, weather protection, and other pedestrian <br /> amenities. Therefore, the street design recommendations in Chapter 4, Street Designs, are <br /> directed toward improving pedestrian conditions, amenities, and aesthetics. <br /> 12 <br />