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I <br /> beneficial effer_t of lot is decreased; applicant 's business , <br /> reputation and ability to compete is increased by lot and <br /> sign, and, conversely, is decreased by his inability to call <br /> attention to this public convenience. <br /> POINT 4, So as nut to grant a special privilege to me by <br /> the granting of this variance I submit the following conditions <br /> �.o be imposed so as not to cause inconsistencies with the <br /> limitations upon other properties in the vicinity and zone in <br /> wNch I am located. <br /> The sign should be maintained on applicant 's own property <br /> and the lot as such; the sign will not be less than 10 feet <br /> above ground and shall be as described in attached drawing; � <br /> the sign shall be illuminated; that the sign and lot shall be <br /> maintained in good repair and kept clean of eacess debris. <br />