901 W CASINO RD 2018-01-02 MF Import

b. Conclusion: Granting the variance is not necessary for the preservation and enjoyment of a substantial property right. of the Applicant that is already possessed by the owners of other property in the vicinity or zone. Criterion No. 3. That the authorization of such variance will not: be materially detrimental to the public welfare or injurious to property in the vicinity or zone in which the property is located. a. Finding,: The Applicant contends that for traffic safety purposes the larger pole sign is necessary so passing motorists can read the gasoline prices while approaching the site and at.ill have time to safely make a turn in if they like the price. b. Conclusion: Criterion No. 4: The City's position is that, the purpose and intent, of the Neighborhood Business zone (as set forth in the Zoning Code) is to serve residents of the surrounding neighborhood and that they will soon become familiar with the products and prices offered and so will not need to be attracted by advertised prices. The same holds true for the increased signing on the building itself - the people residing in the neighborhood will soon become aware of the hours of operation and prices and products offered. The 30-square feet, of wall sign permitted by Code appears to be adequate to identify the business as an Arco AM/PM mint -mart. In addition, since the B-1 zone one -quarter mile to the east. on Casino Road is abiding by the sign requirements in the B-1 code, it may give the subject property an unfair advantage if they were allowed larger signs. Aesthetically speaking, larger signs may have an adverse effect on the residential character of the neighborhood. The owner of a multiple family project adjacent to the site, Fred Bence, has verbally expressed opposition to a variance for signage on the basis that the applicant is trying to use a "cookie cutter" design, and instead, they should design something that would be compatible with a residential neighborhood. Granting the variance may be detrimental to other property in the vicinity and zone, and does not appear to be necessary. That. the granting of such variance will not adversely affect. the Comprehensive General Plan. a. Finding: The Comprehensive Plan designation for neighborhood business. The policies for Business adopted by City Council in August that the purpose of this designation to to areas conveniently located to serve the consumer or convenience needs of a small area. -3- this site is Neighborhood of 1987 state provide small day to day neighborhood