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establishments have illuminated signs. Also, in half of the study areas graphic material was <br />noted for adult use signage. <br />It is also significant that more than 80 percent of the real estate brokers responding to DCP's <br />survey reported that an adult entertainment establishment tends to decrease the market value <br />of property within 500 feet. When the distance is increased from between 500 to 1,000 feet <br />of an adult use, a majority of brokers indicated that the same phenomenon would occur. The <br />pattern of response was basically unchanged when the question referred to two adult uses <br />instead of one. In addition, approximately two-thirds of the brokers expressing an opinion <br />stated that the presence of an adult entertainment establishment lengthens the time it takes <br />to sell or lease nearby property, or the turnover rate of nearby properties. This is consistent <br />with general principles of determining market value of real property; value reflects and is <br />affected by forces that motivate the activities of people, including social ideals and standards. <br />In surreys of community organizations, more than 80 percent responded that adult <br />entertainment establishments negatively impact the community in some way. Nearly half of <br />the businesses believe that their business would be negatively affected if more adult establish- <br />ments were to locate near them. Where respondents indicated that their businesses or <br />neighborhoods were not adversely affected by adult uses, the uses were not typically found <br />in concentration; however, the respondents expressed a fear of the consequences of the <br />potential proliferation and concentration of adult establishments in traditionally neighborhood - <br />oriented shopping areas, along with a deterioration in the quality of urban life. <br />These perceptions are bolstered by the findings in the TSBID Study and the Chelsea Business <br />Survey, along with other studies described in more detail in this report. Years of urban <br />planning experience confirm that these perceptions of negative impacts are important because <br />people act on their perceptions. As Deputy Commander Peter J. Buccino of the New York <br />Police Department stated in a recent unrelated newspaper article on privately funded <br />community patrols: "Residents ....tell me they feel safer ... To tell you the truth, perception <br />Often becomes reality."65 As cited in a legal case on adult uses, "urban sociologist Mel <br />Ravitz stated a sociological axiom: If people believe something to be true, even if it not <br />originally, they will tend to act as if it were true and, in so doing, help produce the condition <br />originally believed. ,66 <br />as "Hiring Private Security Guards to Cut Neighborhood Crime," The New York Times, August 18, 1994, p. C6. <br />°n Gibbs vs. American Mini -Theatres, as cited in "Adult Entertainment, A 40 Acre Study," Plannins Division, <br />Department of Planning & Economic Development, St. Paul, Minnesota, 1983. <br />64 EVER00162 <br />