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Page 2 of 9 <br /> 1.5. Outreach Strategy Development and Communications- Meet with Everett Transit and City staff to <br /> develop a successful community engagement strategy, including identifying key stakeholder and <br /> neighborhood groups, partner agencies, engagement with the Transportation Advisory Committee and <br /> internal staff.The strategy will identify the decision-making opportunities throughout the planning <br /> process, existing venues that can be leveraged, the role of social media and online platforms as well as <br /> detailing the responsibilities of the Consultant and Everett Transit staff. Initial outreach support will <br /> include the development of a static page for www.everetttransit.org and a "toolkit"for distribution of <br /> outreach materials. <br /> Deliverables: <br /> • Public involvement plan that outlines roles/responsibilities for Client and Consultant team <br /> • Content and static graphics for one subpage of www.everetttransit.org to ensure online <br /> project information availability <br /> • A"toolkit"for Client distribution in direct neighborhood outreach, assumed to include a <br /> PowerPoint template and project fact sheet for general communications. Fact sheet <br /> development will also provide recommendations for translated content. Update PowerPoint <br /> twice over duration of project. <br /> • Content and graphical layout for one saturation newsletter or other existing City saturation <br /> publication communicating final Long Range Plan at conclusion of project. <br /> Outreach: <br /> • No direct outreach will occur with this task, but the materials generated in this task will <br /> support outreach activities <br /> 2. Planning Context and Transit Trends Analysis <br /> This task reviews existing and planned conditions (land use, transportation demand and capacity, <br /> demographics and planned capital investments) in order to understand how Everett Transit fits within the <br /> regional transportation network and the issues that should be considered in the planning process.The <br /> information from this task will be summarized in infographics that will be used for outreach purposes. <br /> 2.1. Everett Transit Data Review-Consultant will review all necessary existing conditions data provided <br /> by Everett Transit, including but not limited to: ridership, route structure, operational metrics, capital <br /> facilities, passenger amenities, administration services, and technology. <br /> 2.2. Local and Regional Plan and Data Review-Consultant will review relevant plans and programs, <br /> including but not limited to: City of Everett Comprehensive Plan and supplements, land use and <br /> transportation forecasts, subarea plans,transit plans, non-motorized plans; relevant documents from <br /> WSDOT, PSRC Vision 2040, Snohomish County, Sound Transit, and other adjacent jurisdictions. <br /> City of Everett Professional Services Agreement Everett Transit Long Range Plan <br />