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MARKET <br />ANALYSIS <br />potential support of, a new downtown arena. <br />The Everett Chamber of Commerce provided a <br />list of major employers in the area. B&D <br />attempted to contact owners, managers, or <br />marketing directors at these businesses to discuss <br />their perceptions of the local business climate, <br />their general interest in sports and entertainment <br />marketing, and potential interest in supporting a <br />new arena through the purchase of advertising, <br />ticket packages, and club seating or luxury <br />suites. <br />Exhibit 3 is a listing of the businesses <br />contacted, with the survey respondents <br />highlighted, and a listing of' the questions asked <br />each respondent. The results of this survey are <br />intended to yield qualitative data on potential <br />corporate support of an arena. The survey was <br />not designed or intended to yield quantitative or <br />statistically reliable responses. <br />The City of Everett's business climate <br />was described by some company representatives <br />as viable. Others described the business climate <br />as being in transition. Larger companies <br />described the business climate and market as <br />steadily 'improving". However, there was an <br />almost universal optimism with regard to the <br />future. Several respondents specifically <br />identified the redevelopment of downtown <br />Everett as a critical component of the City's <br />rebirth and ability to attract businesses, residents, <br />and visitors. <br />Nearly 85% of the respondents <br />expressed interest in purchasing various types of <br />advertising (Le., PA announcements, <br />promotional offerings and signage) This <br />represents a significantly higher percentage than <br />is generally realized within similarly sized <br />markets. The level of interest in advertising <br />greatly depended on the type of business <br />interviewed. <br />The business representatives of <br />companies located in Everett that expressed <br />limited interest use focused marketing to reach <br />their selected target market and may not directly <br />benefit from advertising at the arena. Any <br />advertising by these firms at the proposed <br />facility would generally be done to show support <br />for the community. The businesses that benefit <br />directly from advertising to the general public <br />showed very strong interest in advertising <br />opportunities at the facility. Further, companies <br />that currently advertise at Everett Memorial <br />Stadium (Everett Aquasox) and other sporting . <br />venues, were especially interested in possible <br />arena advertising <br />The telephone interviews of local <br />business leaders revealed varying lever of <br />interest in the purchasing of specialized seating <br />at a new arena facility in downtown Everett. <br />Approximately 75% of the respondents <br />expressed some level of interest in premium <br />seating and/or luxury suites/skybox options. <br />Several respondents expressed a more definitive <br />level of interest in purchasing a skybox <br />(approximately 15%) while a few others were <br />"possibly" interested. This level of support for <br />specialized seating is considered to be consistent <br />with demand in markets of similar size. For the <br />purposes of this analysis, luxury suites were <br />described as fully furnished and possibly <br />including a bar, waiter/waitress service, <br />televisions, and telephones. The potential price <br />range tested for luxury suites was $10,000 to <br />$25,000. <br />Brailsford & Dunlavey/Ellerbe Becket <br />Page 13 <br />