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MARKET ANALYSIS Family show event promoters expressed minimal interest in the Everett market. Promoters commented that a 10,000 to 12,000- seat concept is typically an ideal venue capacity for most family shows. Currently, Seattle and Tacoma have larger venues with large target markets. Family show promoters noted that some of the smaller events might be hard to sell and might require that the building co -promote. Professional/Exhibition Sports Examples: World's Toughest Rodeo World Championship Wrestling World Wrestling Federation Professional/Exhibition sports represent potential content providers for the proposed multi -purpose facility in Everett. Event promoters for these types of productions consider the Everett market to be viable. The larger, more established markets (i.e., Seattle) can be difficult to market due to advertising costs, facility rental fees, etc. Although promoters expressed some concern over the proximity of the proposed arena to the larger regional facilities they generally were optimistic about the ability of an Everett arena facility to thrive. Concerts Concerts, which target smaller venues, are also potential content providers for the proposed Everett arena. According to several of the concert promoters, this potential is enhanced by the location of the proposed facility within • close proximity to the future university symposium, which will bring students to Everett. Several promoters who also promote events at the larger regional facilities expressed some general concern over potential fallout due to any perceived encroachment by a smaller arena into the market area of the larger facilities. However, concert promoters were generally in agreement that the Everett market is strong and could support a multi -use arena that would attract a variety of smaller concert events. "Flat" Shows Examples: Conventions Conferences Trade Shows Public Shows • Arenas of the size of the proposed Everett facility typically schedule a variety of conventions, conferences, trade shows and other events that provide solid rental revenues and fill out an event calendar. The potential for such events in Everett and Snohomish County appears particularly strong, primarily because of the current and projected growth in the corporate market, which makes the region an attractive market for such events, and because of the lack of other mid -size but affordable facilities, many events of this type require less space and a more modest event structure than those offered at larger regional facilities (Le., Washington Convention Center). Brailsford & Dunlavey/Ellerbe Becket Page 19