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SITE ANALYSIS Multipurpose Arena Study Location and Site Criteria The City of Everett identified five (5) sites to be considered for analysis for an event center. The five sites include East Broadway, Everett Station, Pacific Avenue, Broadway Pacific and Hewitt Avenue sites. These five sites have been fully analyzed and evaluated using the following criteria. Site Requirements When evaluating alternative sites certain criteria were established by which the sites were judged. These criteria respond to those suggested in the market analysis and feasibility study. Site selection criteria must always be in concurrence with broader goals and visions for the community. The following are considered key criteria important in identifying a successful project site: Image Arenas and Convention Centers are highly imageable buildings within communities. As community assembly facilities they become landmarks, icons and elements of civic pride for the community, and play a leading role in shaping the experience and memory of visitors and residents of those communities. The site selected for Everett should lend itself to development of The Event Center as a new icon for the city. The site should be visible and relate to downtown as the image center of Everett. Relationships and Adjacencies Consideration of functional adjacencies, which enhance the experience of Event Center attendees, is important. Examples of these relationships include parking, hotels, restaurants, and cultural and entertainment alternatives. An event center in Everett should be within walking distance of entertainment options and hotels. The pedestrian environment linking these elements must be of a quality and character which encourage people to walk. These routes should be along active streets, which are well lighted, and void of vacant storefronts and vacant lots. The relationship between the event center and other amenities can work both ways. Locating the facility where the needs of the users are immediately available enhances existing businesses. This increased activity spurs other kinds of development of all types. Residential development is drawn to entertainment and restaurant — life after 5 OOpm — opportunities. Office and commercial development is attracted by the growth in the market and by available daytime parking provided by the facility. Vehicular Access Vehicular and pedestrian access is very important. Vehicular routes to and from the facility must be clear and direct. Streets and highways serving the project must have adequate capacity to serve peak demands. An event center will serve both as an arena for Drting, concerts and other cultural events; and meeting or limited convention/banquet sp, :. The local City of Everett — Arena Feasibility Analysis Page 28