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signage <br /> SIGNAGE COMMERCIAL SIGNS <br /> INTENT: <br /> To encourage commercial signs that are complimentary to buildings, that <br /> communicate the availability of goods and services in a lively, creative manner to <br /> both pedestrians and vehicles, and that contributes to the character of the North <br /> Marina area. <br /> STANDARDS: <br /> 14.3.a In pedestrian areas, all signs shall be mounted on buildings. <br /> These include wall signs, window signs, projecting signs, signs painted on <br /> awning fascias, and signs suspended from canopies. (At least a 8' clearance <br /> over sidewalks. <br /> 14.3.b In addition to signs permitted by the sign code, any business may <br /> be allowed to have one additional sign, provided that it meets the following <br /> criteria: <br /> 1) It is principally a 2-dimensional or 3-dimentional graphic symbol <br /> denoting what is offered by the business, <br /> 2) It is oriented to pedestrians, rather than to people in vehicles, <br /> 3) It is no more than 12 square feet in area per side. <br /> SIGNAGE LANDSCAPING <br /> INTENT: <br /> Plantings around the base of monument signs will ensure that signage is a part <br /> of the overall design approach to a project and not added as a separate design <br /> statement. <br /> STANDARDS: <br /> 14.4.a Free-standing monument type signs shall include low plantings <br /> around the base of the sign to tie it to (make it part of) the landscape feature. <br /> 44 <br /> North Marina Design Standards & Guidelines <br />