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,.J <br /> Goals: <br /> • Market and position Everett as a prime location for leisure travel and group tours. <br /> • Establish cooperative relationships with city attractions, hotels, activities, state and regional <br /> tourism marketing organizations and community development organizations in order to <br /> achieve synergistic results. <br /> • Gain exposure in the travel and tourism marketplace through participation in trade shows, <br /> familiarization tour opportunities and the media. <br /> Objectives: <br /> To accomplish these goals, the Snohomish County Tourism Bureau will undertake the following <br /> activities in the contract year: <br /> 1. Participate in local and regional associations/organizations and membership <br /> programs that promote Everett and further industry contacts for the City of Everett. <br /> Maintain memberships in the following organizations: <br /> ✓ Snohomish County Lodging Association <br /> ✓ Public Relations Society of America <br /> ✓ Oregon Travel Information Council <br /> 2. Participate in familiarization tours. Coordinate and participate in FAM trips for group <br /> tour operators, meeting planners, sports rights holders and travel writers. Familiarization <br /> tours are coordinated site visits specific to the needs of the client. That could include <br /> hotels and meeting venues, attractions and activities. Participate in two FAM trips. <br /> 3. Provide conference,convention, reunion and group tour planning assistance. <br /> Provide conference, convention, reunion, and group tour-planning assistance to include <br /> sightseeing opportunities, area attractions, tours for spouses, transportation (land and' <br /> water), tour guides, registration and on-site information tables and welcome packets. <br /> Provide assistance to 10 groups. <br /> 5. Expand group tour and leisure travel presence on Internet. Evaluate and expand the <br /> travel and tour information on the city tourism site, allowing links to home pages where <br /> available. Place visitors guide, group tour guide summary and other publications on <br /> website. Ongoing. <br /> 6. Meet with hotel and facility sales directors at the monthly Snohomish County <br /> Lodging Association meeting to communicate sales efforts, new marketing strategies <br /> and advertising opportunities planned and executed by the Tourism Bureau on behalf of <br /> the City of Everett. Monthly. <br /> Snohomish County Tourism Bureau 7 <br /> Everett Tourism Marketing and Visitor Services Proposal <br />