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a <br /> TOURISM,DEVELOPMENT <br /> Goals: Develop, implement and administer marketing programs and strategies designed to <br /> create a greater awareness of Everett as a visitor destination. The focus will be on safety, <br /> security and improving the shoulder and off-season travel, and expanding the Canadian market. <br /> An important part of our efforts will be to involve the private sector and various community, arts, <br /> athletic, heritage and cultural organizations in tourism marketing programs. <br /> To accomplish these goals, the Tourism Bureau will undertake the following activities in 2007: <br /> 1. Advertising: Create an advertising campaign and place media buys in a minimum of 7 <br /> strategic consumer related travel and tourism publications targeting potential visitors in <br /> concert with the Snohomish County Tourism Bureau's advertising campaigns. Edit all <br /> materials for state publications and insure proper representation for Everett. <br /> 2. Response Piece/collateral: Produce 50,000 copies of a combined official visitor guide <br /> and calendar of events for Everett. <br /> 3. Internet: Evaluate and update the city tourism web site adding events information as <br /> received. Update as needed. <br /> 4. Develop packages and promotions:Work with local events and organizations to <br /> develop and expand two packages in the off-season (October through May) to encourage <br /> overnight visitor stays. Work to include Amtrak, Sound Transit, cycle tours and bus <br /> transportation to utilize the Everett Transit Station where possible to capitalize on the <br /> transit center. Propose Port of Everett involvement with boating promotions. <br /> Snohomish County Tourism Bureau 8 <br /> Everett Tourism Marketing and Visitor Services Proposal <br />