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SNOHOMISHCOT Y <br /> WASS.0 N TON <br /> • <br /> Close to everything. <br /> Far from ordinary... <br /> MEDIA RELATIONS <br /> Goals: Increase awareness of Everett as a visitor destination;increase quiet season traffic; <br /> promote soft adventure(kayaking,river rafting, hiking,etc.), art, historic and cultural <br /> opportunities. Develop and implement a strategic media relations program including development <br /> of a media newsletter. <br /> To accomplish these goals,the SCTB will undertake the following activities on behalf of the <br /> Everett program during the contract year: <br /> 1. Distribute news releases and respond to writer requests. Distribute new releases about <br /> tourism activities to media contact lists of identified audiences. Distribute quarterly news <br /> releases and as needed. <br /> Media relations Audience: <br /> Audience#1 -Close-in market,Washington and Oregon writers and editors <br /> Audience#2-Vancouver and other British Columbia writers and editors <br /> Audience#3-California writers and editors <br /> Audience#4- Editors of publications in which the City of Everett advertises <br /> 2. Maintain membership in Public Relations Society of America and attend local <br /> educational seminars. <br /> 3. Media Newsletter. Publish and distribute six issues of a media newsletter to mailing list of <br /> travel writers. Print and distribute 6,000 copies. <br /> 4. Research an online media database and electronic communications software programs. <br /> Maintain a press clipping file and advertising cost equivalent on all media coverage received. <br /> Monthly. <br /> 5. Participate in familiarization tours. Coordinate and participate in two FAM trips for media <br /> writers highlighting Everett's tourism communities, attractions and tourism suppliers. <br /> 6. Participate in state tourism or regional media sales mission. <br /> 7. Attend Travel Media Showcase and attend annual convention for travel writer <br /> appointments to generate more media coverage on Everett's attractions and tourism suppliers. <br /> Attend Travel Media Showcase. <br /> Snohomish County Tourism Bureau 4 <br /> 2009 Everett Tourism Marketing and Visitor Services Plan <br /> 9 <br />