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SNOHOMISH <br /> COUNT Y <br /> w A s 1..14,t 1 o N <br /> Close to everything. <br /> Par front ordinary... <br /> • Twelve issues of volunteer newsletters that inspire,train, and inform volunteers. <br /> • Recognize and reward volunteer staff for their dedication and service by providing: <br /> Annual Recognition Event, Holiday Party, Summer Special Event <br /> • Public recognition of efforts by publishing at least three volunteer names in each <br /> monthly newsletter. <br /> • Three mini-trainings at volunteer meetings or special trainings. <br /> • Randomly reward at least 20 volunteers with donations,discounts or give-away items <br /> from area businesses at staff meetings and events. <br /> • Maintain direct communication with volunteers to personally recognize their events <br /> through phone calls, e-mails, cards and notes. <br /> Facilities Management <br /> Instill facility pride with volunteer staff to keep the Everett VIC neat, organized and clean.Train <br /> volunteers in assisting with minor cleaning jobs as part of their job assignment. <br /> Visitor Services <br /> 1. Provide excellent customer service to visitors with personal service and current and <br /> timely printed visitor information. <br /> 2. Ensure availability of up to date information, brochures and materials on happenings and <br /> tourism activities at the Everett VIC. Recruit and retain a volunteer in Inventory Specialist <br /> position at the Everett VIC. <br /> 3. Keep volunteer staff informed about current happenings as well as tourism and related <br /> news through monthly newsletter,faxing or posting information at VICs, and through <br /> availability of the Everett Herald newspaper. Set aside new brochures as they arrive to <br /> make sure volunteers are aware of all new resources. <br /> 4. Meet needs of visitors five days a week,excluding holidays(Thanksgiving, Christmas, <br /> and New Years Day). <br /> 5. Maintain Internet access at the Everett VIC to expand our source for visitor information. <br /> Financial Management <br /> 1. Stay within established budget and making adjustments as necessary. <br /> 2. Apply for LTAC lodging grant funds from Everett for additional 2010 collateral and <br /> promotional items. <br /> 3. Participate in government relations activities to maintain communication and relationship <br /> building. <br /> 4. Communicate the importance of VIC activities in an annual summary to Everett City <br /> Council. <br /> 5. Actively participate in city and county strategic planning processes as they are <br /> established. <br /> Marketing &Promotion <br /> 1. Aggressively promote Everett and Snohomish County tourism businesses, communities <br /> and services to visitors through in-person referrals and display of marketing materials at <br /> all VICs. <br /> 2. Increase overnight stays in Everett and throughout Snohomish County by: <br /> • Providing visitors with Visitor Guides that lists area accommodations with <br /> reservation numbers and facility features. <br /> • Prominently displaying lodging facility promotional materials at VICs. <br /> Snohomish County Tourism Bureau 6 <br /> 2009 Everett Tourism Marketing and Visitor Services Plan <br /> 1 1 <br />