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SNOHOMISH <br /> COUNT Y <br /> WAS. -, TON <br /> Close to everything. <br /> Par from ordinary. <br /> • Educate volunteer staff about accommodations through visits,tours, newsletters, <br /> trainings and staff meetings. <br /> 3. Provide centralized drop-off site for marketing materials of Snohomish County <br /> communities and tourism businesses with complimentary distribution to all Everett and <br /> Snohomish County Tourism Bureau managed VICs as well as at city offices, libraries, RV <br /> Parks, museums,Chambers of Commerce and hotels. <br /> 4. Promote VIC locations on Everett Concierge and SCTB's web sites,visitor guide listing, <br /> and in mailings whenever possible. Notify local callers about resources available at VICs. <br /> List VICs as a resource for information in media newsletters and other bureau <br /> publications whenever possible. <br /> 5. Support the city of Everett,The Everett Area Chamber of Commerce and all area <br /> chambers and cities by promoting their communities tourism assets through direct <br /> referral and display of marketing materials at VICs. <br /> 6. Provide opportunities for Everett and area tourism businesses to donate products and <br /> services, coupons,and other give-aways to be used for training, education and the <br /> recognition of volunteers. Distribute at volunteer meetings, fam tours, and recognition <br /> events. <br /> 7. Provide visitors at all SCTB VICs with the official Snohomish County Visitor Guide and bi- <br /> annual Calendar of Events that are concise and user-friendly. Distribute 50,000 <br /> Snohomish County Visitor Guides and 55,000 Snohomish County Calendar of Events. <br /> Assist with distribution of these resources to community locations such as libraries, city <br /> halls and lodging facilities. Additionally provide the Everett visitors guide and dining and <br /> shopping guide with distribution to Everett locations as noted above. <br /> 8. Market Everett and Snohomish County communities to volunteer staff through quarterly <br /> familiarization tours on a rotating basis. Familiarization tours in 2009 are scheduled to <br /> include: <br /> • South Snohomish County region (Lynnwood, Mill Creek, Mountlake <br /> Terrace) <br /> • North Snohomish County region(Stanwood and Arlington) <br /> • Marysville and Lake Stevens area <br /> • New Happenings Tour of new or renovated sites of visitor interest. <br /> Community Relations <br /> 1. Send out at least four press releases to area media supporting the activities of all the VIC <br /> locations. <br /> 2. Host and/or participate in at least two community-centered activities that help to bring <br /> area residents into the VIC locations. <br /> 3. Position VICs as essential partners in the success of local events providing a major <br /> avenue for distribution of information and materials. <br /> 4. Provide local communities, chambers and businesses outlets for their tourism <br /> promotional materials at the VICs. <br /> 5. Distribution of the official Snohomish County Visitors Guide and Calendar of Events to <br /> lodging facilities, city halls, libraries,chambers and all visitor centers in the community <br /> and the Everett visitors guide to all Everett based lodging facilities, city hall, libraries, <br /> chamber and VIC. <br /> 6. Distribute Everett visitors guide throughout Washington State's major visitor information <br /> centers and through the Oregon Welcome program. <br /> Snohomish County Tourism Bureau 7 <br /> 2009 Everett Tourism Marketing and Visitor Services Plan <br /> 1 2 <br />