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SNOHOMISH <br /> COUNT Y <br /> WAS. <br /> 2 <br /> • <br /> Close to everything. <br /> Par from ordinary... <br /> TOURISM DEVELOPMENT <br /> Goals: Develop, implement and administer marketing programs and strategies designed to <br /> create a greater awareness of Everett as a visitor destination. The focus will be on safety, <br /> security and improving the shoulder and off-season travel, and expanding the Canadian market. <br /> An important part of our efforts will be to involve the private sector and various community,arts, <br /> athletic, heritage and cultural organizations in tourism marketing programs. <br /> To accomplish these goals,the Tourism Bureau will undertake the following activities in 2009: <br /> 1. Advertising: Create a print and online advertising campaign and place media buys in a <br /> minimum of 7 strategic consumer related travel and tourism publications targeting <br /> potential visitors. Edit all materials for state publications and insure proper representation <br /> for Everett. <br /> 2. Response Piece/collateral: Produce 20,000 copies of a combined dining and shopping <br /> guide and two seasonal issues of calendar of events for Everett. <br /> 3. Internet: Evaluate and update the city tourism web site adding events information as <br /> received. Update as needed. <br /> 4. Develop packages and promotions:Work with local events and organizations to <br /> develop and expand two packages in the off-season(October through May)to encourage <br /> overnight visitor stays. Work to include Amtrak,Sound Transit,cycle tours and bus <br /> transportation to utilize the Everett Transit Station where possible to capitalize on the <br /> transit center. <br /> Snohomish County Tourism Bureau 2 <br /> 2009 Everett Tourism Marketing and Visitor Services Plan <br /> 7 <br />