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SNOHOMISH <br /> COUNTY <br /> (7<sc!o e,I rvrl,i,,g. <br /> Fu, f rt,m ur,fi„„r�.•� <br /> 1. Distribute news releases and respond to writer requests. Distribute new releases about <br /> tourism activities to media contact lists of identified audiences. Respond in a timely manner <br /> to media requests for information. <br /> 2. Maintain membership in Public Relations Society of America and attend local <br /> educational seminars. <br /> 3. Media Newsletter. Publish and distribute six issues of an electronic media newsletter to <br /> mailing list of travel writers. If city web design allows, establish an opt-in feature on tourism <br /> website <br /> 4. Utilize online media databases and electronic communications software programs. <br /> Maintain a press clipping file and advertising cost equivalent on all media coverage received. <br /> 5. Press tours. Initiate, coordinate, and participate in tours for media writers highlighting <br /> Everett's tourism communities, attractions and tourism suppliers. Tours can be created for <br /> small groups of writers or individuals. <br /> 6. Participate in state tourism or regional media sales missions—potentially Los Angeles <br /> and Vancouver, BC <br /> 7. Attend Travel Media Showcase and attend annual convention for travel writer <br /> appointments to generate more media coverage on Everett's attractions and tourism <br /> suppliers. <br /> 8. Attend Public Relations Society of America Travel and Tourism Section Annual <br /> Conference to stay abreast of current strategies and to stay connected with other tourism <br /> public relations professionals. <br /> Snohomish County Tourism Bureau 4 <br /> 2011 Everett Tourism Marketing and Visitor Services Plan <br />