2011/11/30 Council Agenda Packet

11 9.2 University Seattle Campus Supplemental Surveys. The University will conduct supplemental on-line surveys to better estimate transit usage on specific agencies' services. These supplemental surveys will be conducted in Spring 2012. 9.3 Sound Transit. Sound Transit will conduct an onboard survey in Fall 2011 and Winter 2011 which shall record use of U-PASS (ORCA) for fare payment on express bus, light rail, and commuter rail services. The survey shall record the actual distance traveled for respondents using services with variable distance based pricing. 9.4 Harborview Medical Center. The biennial CTR survey conducted at Harborview Medical Center will be used to inform the use of ORCA data to define transit ridership at Harborview Medical Center. The University will be responsible for distributing and collecting the CTR surveys. The University will employ a process for coding and reporting on survey results for U-PASS holders only, in addition to reporting on total respondents. The survey will be conducted in Fall 2012. 9.5 University of Washington Bothell and University of Washington Tacoma. The University and Participating Agencies will use the surveys developed previously for those campuses with any agreed updates to inform the use of ORCA data to determine transit ridership at the University of Washington Bothell and Tacoma campuses. The survey will be conducted in Spring 2012. The Lead Institution will be responsible for production/distribution/collection of the survey. 9.6 ORCA data provides the ridership data and other trip data for determining the number of transit trips, Per Trip Rate and cost for the College effective with this Agreement. The University and Participating Agencies intend to use usage data available from the ORCA system as part of the basis for pricing in the amended Attachment 2 that will take effect October 2012, for all populations except the Seattle Student group. ORCA data will be the primary basis for determining the number of trips, Per Trip.Rate and costs in the successor to this Agreement commencing October 2013. To the extent technically feasible, the Participating Agencies will ensure that ORCA provides accurate data on the actual number of trips taken, the value of trips taken, and transfers made. Changes in U- PASS ridership will therefore be reflected in this data, whether due to changes in U- PASS participation, service cuts or additions, inclement weather cancelations, University closures or other causes. The Parties understand and agree that the ORCA system Block,not allow for instantaneous implementation of a card move between groups, Product Block or deactivation of cards via the ORCA Whitelist process. The Parties agree to meet and discuss the potential need for adjustments, if any, to trip counts to oups, Card address loc in for removal of cards or Card Groups from the e implementation of card moves between rORCA Whitelist.Blocks or Product Blocks, 10.0 ORCA UW CARDS 10.1 The ORCA UW Card stock provided under this Agreement shall consist of a non- standard ORCA Card that includes an ESN, ORCA Elements and, separately, the blank space and magnetic stripe on which the University may create or apply its Non-ORCA Elements. The ORCA UW Card stock shall conform to the specifications in Central Puget Sound Regional Fare Coordination System Fare Card.Graphics Design Requirements, SEA 01634, DR 101.06 & 101.07 (dated May 20, 2010), specifically sections 2.2, 2.3, 3.4, 5.2, 5.4, 5.5 and 5.6, unless otherwise agreed by the Parties. ►he cards will have a glossy finish. 53 Page 8 of 44 Final, October 2011 U-PASS Agreement