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1 <br /> Economic Development continued <br /> Trees and landscaping are <br /> :__. natural business partners <br /> ,• in south Everett. <br /> • <br /> 4 .f, " „ . 1. <br /> ' .rr '�'4 1. ;_ .."! '',••*, Below::Everett Mall is <br /> ,—,A, <br /> h� a prime location for <br /> . :,,r''-'4 <br /> �# -5f't 6>, , ‘1,-P$,t t. economic vigor. <br /> is , V 4,.. 't <br /> . ot r„. . . -. 3. .._ fe4.1*,__ . <br /> y L r r xa ✓' 1- ,r-'12:-'''±` <br /> r o7�` t µ <br /> ��9 j nr 4-, 4 L �y <br /> t‘,.. .,.. <br /> '4� -y , �y. k• n• a -41 T. _ . i-. Fl- <br /> - <br /> ...4. <br /> .f L <br /> 061 <br /> EVERGREEN WAY CORRIDOR:The committee is aware of the city's FAL r,. <br /> ongoing plans to revitalize the Evergreen Way corridor and _ <br /> supports that effort.As noted,such plans offer a platform for <br /> redevelopment and serve as recruiting tools for new businesses. itikr tea,; "° <br /> These plans lay out a variety of tools for the way in which that .#- ti- .'gt'04 j <br /> redevelopment might occur,including tax incentives,location -- J.- .. z <br /> assistance,building design standards,and beautification _ _ ° 7 t <br /> techniques.The committee urges the city to continue to prioritize I I <br /> Evergreen Way in its economic development program. <br /> PAINE FIELD:Partner with Snohomish County and other cities to <br /> capitalize on Paine Field expansion. Although the City of Everett — - ' - <br /> does not have any direct authority over Paine Field,the committee .1' <br /> t + I - <br /> ®ill NI . <br /> , <br /> recognizes that an increase in commercial airline service will L. e <br /> result in greater demand for traveler services such as hotels v r I l i <br /> and restaurants.City officials should work in partnership with. ._. _ — <br /> Snohomish County and other cities to responsibly develop and _ _ _"' �-_ <br /> reap the financial benefits from such an expansion.If it does not <br /> already exist,an area-wide development plan should be created. <br /> Such a plan will map out expectations for the future and will <br /> delineate the way in which growth will be managed. <br /> EVERETT MALL:The Everett Mall is in a prime location with easy <br /> access on and off Interstate 5.The committee recommends that <br /> the city actively pursue all viable strategies to maintain economicExpand the City's marketing program <br /> vigor at Everett Mall. and promote tourism. <br /> Five-Year Success Measure:By 2023,all areas of the city are Marketing and promotion are key to economic vitality.The <br /> benefiting from an increase in energy,support,strong planning, EnvisionEverett 2037 Committee recognizes that a strong <br /> and redevelopment.Visible improvements have been made marketing effort will build support and enthusiasm from current <br /> to those areas in most need of revitalization.City-owned arts, Everett residents,as well attract new businesses.Marketing is <br /> cultural,entertainment and conference venues are becoming also necessary to maintain the crucial role that tourism plays <br /> more profitable.Various corridors have been improved through in the economic health of the city.The committee supports <br /> comprehensive planning,the attraction of retail,updated city the continued development and implementation of a strong <br /> infrastructure,and abundant housing options. marketing campaign.Specific strategies for consideration by city <br /> officials include: <br /> 12 <br /> 13 <br />