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1 <br /> THE EVERETT STORY: Do a better job of telling a new Everett story. Maintain an attractive community. <br /> Committee members want to ensure that the outside world is <br /> People want to live and work in a city that is clean and attractive. <br /> aware and appreciative of the types of changes that Everett has <br /> gone through over the past decade.Old stereotypes of Everett Economic success is closely tied to surroundings.Everett has <br /> are in sharp contrast to the realities of today.A strong marketing so much to offer in terms of its proximity to Puget Sound,the <br /> program will help to dispel these old notions and advertise new Olympics,and the Cascades.The committee recommends that <br /> opportunities for fun,work,and living in Everett. the city build on this natural beauty.Strategies that should be <br /> considered by city officials include: <br /> MARKETING THE STORY:Leverage dollars to maximize a <br /> communication strategy.Part of this marketing program is STYLE:Explore the possiblity of an iconic skyline.For example, <br /> simply doing a better job of telling the Everett story and framing sail silhouettes could be incorporated on top of major buildings <br /> that story in a way that provides a clear vision to attract and throughout the city. <br /> guide business and investment. The city should leverage dollars PAINT&PLAQUES:Refresh the brightly-colored paint on newer <br /> together with its partners to maximize the scope and impact of buildings and at Everett Mall,so they are readily apparent to <br /> its communication strategy.The citizens of Everett and the region the public.Plaques could be placed at key locations to share the <br /> need to know that we have amazing things happening here. history of Everett and North Puget Sound. <br /> TOURISM:Heavily promote tourism.The city has a great deal CLEAN-UPS:Regularly sponsor neighborhood clean-up campaigns. <br /> to offer to its visitors,especially with its beautiful physical <br /> surroundings.The city should actively support and market tourism MAINTENANCE:Strongly enforce property maintenance standards. <br /> to make Everett a desirable destination. Acquire additional funding if staff levels are not high enough to <br /> ensure this enforcement. <br /> Five-Year Success Measure:By 2023 the city has developed a clear <br /> and cohesive marketing campaign that is carried out in concert INCENTIVES&REGULATION:Support minimum maintenance <br /> with the Everett business community.Everett's story is being of commercial buildings through incentives and regulation <br /> relayed effectively and the marketing campaign has resulted in enforcement.Develop an incentive program that encourages these <br /> measurable increases in tourism and business development. property owners to maintain clean spaces and to repair run-down <br /> facilities. <br /> 1,a EVICTIONS:Relax regulations to make it easier to evict squatters. <br /> t - I1 <br /> rd '=s•:Rr r vi 1 t ,_.'s POLICE PARTNERSHIP:Partner with the police to quickly shut down <br /> Si J : ...• • <br /> • Z a• ' ,. `e drug houses. <br /> a. <br /> • <br /> tit <br /> + -,et. I I:, 1 " Five-Year Success Measure:By 2023,code enforcement related to <br /> r ' building and property maintenance has visibly increased.Poorly- <br /> . ' maintained,run-down failing commercial enterprises have all <br /> ' ' r, 1 , y but disappeared from the landscape.Neighborhood clean-up <br /> �„ programs are ongoing and have been successful at keeping <br /> 4414;1 t neighborhoods attractive. <br /> 44 t` <br /> k 1. <br /> .1.4.7, t_ <br /> 1 <br /> . r _ �`. <br /> AIR, -4 / At _t i ;z.-4' Green Everett Partnership volunteers remove invasive vines <br /> r'"` ,:a-6L r' • b ; -.. �,P <br /> and plant native trees and plants in an effort to restore <br /> 0.4 - ' k t r 'e_ .3 <br /> r -I.a s3k,-y Everett's urban forests. <br /> 14 13 <br />