ASPCA 9/11/2017 - Laserfiche WebLink

Schedule 3: Social Media Tip Sheet for Grantees Why Use Social Media? Connect with us... Using social media tools such as Facebook,Twitter, m. YouTube,and blogs to spread the word about your ...on Twitter at @aspca and @aspcapro organization and the great work it does can be a Using the#aspcagrants hashtag to share powerful and cost-effective strategy for capturing news of your ASPCA grant and its impact makes it the attention of potential and existing adopters and easy for adopters and donors across the donors. If you aren't already using social media, here Twitterverse to catch wind of your success,whether are three of the most compelling reasons to do so: or not they're already followers. • The potential reach of social media is immense. ...on Facebook at facebook.com/aspca In contrast to more conventional publicity and facebook.com/ASPCApro vehicles, such as printed advertisements, nearly Becoming a "fan" of ours and creating a "fan" page everyone has equal access to your message, and of your own makes it easy for the ASPCA, other your audiences can easily and immediately organizations, and the general public to learn about share that message with their audiences, your organization and the great work you do, and to helping it go exponentially farther. Social media share your success with others.We hope you'll "like" tools make it easier to see who you're reaching us! and easier to interact with your constituents, and thereby build and strengthen connections ...on YouTube at with them. You Tube youtube.com/ASPCA and • Social media tools are free.There is no cost to youtube.com/ASPCApro sign up for accounts on Facebook,Twitter, Many smartphones make it easy to YouTube,or blogging sites such as WordPress or shoot and upload videos to YouTube,which provides Blogger, which eliminates barriers to entry for a powerful platform for your audiences to literally cash-conscious organizations. Social-media- see your work in action.Subscribe to the ASPCA's savvy volunteers can provide pro bono channel and see how other animal welfare assistance in promoting your organization's organizations are using YouTube to bring their work with these tools. efforts to life. • Brevity is a virtue. In the social media realm, lengthy appeals can be counterproductive— Resources usually a few words or lines,a brief story, a photo,or a video can be ideal for generating Y ASPCAPro Resource Library substantial interest in your efforts. There's no (http://www.aspcapro.org/resource-library)— need to use every available social media This repository of articles,tip sheets, and platform—choose only the one(s)that best fit webinars has been developed specifically to your organization's communication style. serve the needs of our grantees. The Social Animal ASPCA Grant Publicity Guidelines (http://www.thesocialanimal.com/)—A blog focused on helping animal welfare advocates Social media tools make it easy to share news about use social media tools to accomplish their your ASPCA grant and the project it is supporting! mission more effectively. Updates on your successes that engage readers, ➢ Beth Kanter's Blog along with clear and colorful photos and videos that (http://www.bethkanter.org/)—A blog focused showcase those successes,will help your group to on helping nonprofits use social media and attract more followers. We encourage you to other digital tools to achieve social change. publicize your funded project—and if you do, please loop in your grant officer to let him/her know! 520 8th Avenue•7th Floor• New York,NY 10018•;;212-876-7700x4394•grants@aspca.org F 10