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Schedule 2: Press Release Template (Optional) <br /> Your Organization's Logo Here <br /> [DATE] <br /> Media Contact: [NAME] <br /> [PHONE]/[EMAIL] <br /> Headline <br /> Subheader <br /> [City], [State]—The [Organization] today announced (general information about the <br /> initiative/program/event/grant) <br /> "Compelling opening statement about a problem," said Spokesperson, title. "Quote that includes more <br /> information about how the funding will assist in impacting animals." (Example: "Many families have sadly <br /> had to part with their pets in recent years as a result of the economic downturn," observes Jane Doe, <br /> director of shelter operations. "These funds will help expand our safety net program in order to keep <br /> more families together.") <br /> Optional quote from the ASPCA (must contact ASPCA Media Department press(d aspca.org) <br /> Paragraph with detailed information about initiative/program/event/grant. <br /> For more information, please visit[website]. <br /> About[Organizations <br /> History and background of your organization. <br /> 11 lilt <br /> 520 8th Avenue • 7th Floor• New York, NY 10018 • 212-876-7700 x4394 • grants@aspca.org 9 <br />